Atar Capital completes its acquisition of Keypoint Intelligence

October 25, 2019

Atar Capital, a Los Angeles-based global private investment firm, announced it has completed the acquisition of Keypoint Intelligence, a leading independent source for data analytics, laboratory testing and advisory services for the global digital imaging industry. Financial terms of the agreement were not disclosed.

Headquartered in Fairfield, NJ, with offices in the United Kingdom, Hong Kong and Japan, Keypoint Intelligence is built upon two brands: Buyers Lab and InfoTrends. Along with providing clients access to unique SaaS tools and platforms, the company offers the most comprehensive independent product and market data to OEMs, retailers, software developers, suppliers, and dealers worldwide.

Its core platform, bliQ, built around sophisticated proprietary analytical testing capabilities provides a range of detailed specifications, overviews and in-depth reports for tens of thousands of products that help resellers across a number of industry verticals to sell more. The Buyers Lab awards, reserved for products and imaging OEMs that have undergone a rigorous independent testing process by the Company’s independent, experienced analysts and technicians, will continue.

Atar Capital specializes in corporate divestitures and complex carve-outs across a wide range of industries and geographic markets. Commenting on this latest acquisition, Cyrus Nikou, founder and managing partner of Atar Capital, said, “Keypoint Intelligence is a new platform for Atar Capital. The company is known for delivering high-touch, data-driven services that offer powerful value propositions to customers. Atar is well-suited to help accelerate Keypoint’s growth, building on its impressive reputation for offering unbiased and reliable business and product intelligence that moves companies forward.”

Keypoint Intelligence delivers true end-to-end solutions and services, from in-depth laboratory test-generated product information to market intelligence that drive sales enablement and critical decision making for OEMs and resellers/dealers worldwide. We are looking forward to being a part of the company’s exciting future.”

Robert Lezec, senior managing director at Atar

Nikou led the Atar investment team that also included senior managing director Robert Lezec and managing directors Stanley Huang and Vijay Mony. Raymond James served as financial advisor for the acquisition.

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