Crown opens new U.S. based graphics studio to optimize package design

August 19, 2019
Easy-to-access facility offers one-stop-shop for customers Easy-to-access facility offers one-stop-shop for customers

To help North American beverage brands maximize the impact of their packaging graphics and expedite product launches, Crown Beverage Packaging North America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) has opened the doors to a new graphics studio. Located in Ambler, PA, the 14,000-sq.-ft. facility features cutting-edge technologies that shorten product development timelines and allow for design mockups in real time. The facility enables customers to have hands-on involvement alongside on-site experts to produce finished packages that create brand differentiation on the shelf.

The studio provides a comprehensive suite of services, ranging from consultation and color and ink recommendations to separation and a preview of the finished product. In-house staff with expertise in can design, color, pre-press and layout are available to guide the entire process. The team helps marry creative imagery with the unique billboard presentation that beverage cans offer, while helping minimize potential production issues. The studio also features a Can Academy that educates customers on the canmaking process and where graphic design falls into that production cycle. With a wide array of design samples and applications on-site, customers can get an up-close look at Crown’s innovations and take inspiration for their own packaging.

The graphics studio is also equipped with advanced technologies that can quickly turn design concepts into reality. A state-of-the-art pilot line can produce a sample package on-site, confirm that colors and separations are accurate and allow for designs to be reviewed and revised on-the-spot. On-site INX representatives are available to provide ink expertise and guidance. A high-quality digital proofing line can create quick mockups without the full process of conventional piloting, previewing designs on demand and ultimately speeding the transition to commercial production. The studio also handles production of printing plates for all U.S. and Canadian plants, including standard computer-to-plate (CTP) plates and high-quality printing (HQP)/direct laser engraving (DLE) plates.

Our new graphics studio represents the changing beverage landscape,” stated Paul Fennessy, Director of Graphics at Crown. “Today, brands are recognizing that in many cases, the can serves as the customer’s first experience with a product. The size, look, feel—and of course, the graphics—create a first and lasting impression in the mind of consumers. When designed with these factors in mind, cans are able to foster a valuable connection and build brand preference.”

The graphics studio will serve as the primary design center for all Crown Beverage Packaging North America customers. The facility’s location in Ambler, PA places it in close proximity to Crown’s Yardley headquarters, as well as major hubs like Philadelphia, Newark and New York City.

For further information on Crown, please visit www.crowncork.com.

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