Experiential push from fragrance brands at Heathrow

September 24, 2018
Brands including Jo Malone, Gucci and Calvin Klein have created stunning, stand out experiential installations Brands including Jo Malone, Gucci and Calvin Klein have created stunning, stand out experiential installations

The airport environment has always had a well-established association with fragrances, and this year has seen a number of premium fragrance brands take advantage of this emotive space and increase their presence at Heathrow.

Brands including Jo Malone and Coty have created stunning, stand out experiential installations, encouraging customers to sample new products and interact with their brands.

Jo Malone’s Terminal 2 centrepiece is a scaled down recreation of the brand’s Georgian townhouse in London. The Travelling Townhouse is decorated with oversized Jo Malone London gift boxes piled high.

Experiential opportunities are available in T2 and T5 at Heathrow.

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