Experiential push from fragrance brands at Heathrow

September 24, 2018
Brands including Jo Malone, Gucci and Calvin Klein have created stunning, stand out experiential installations Brands including Jo Malone, Gucci and Calvin Klein have created stunning, stand out experiential installations

The airport environment has always had a well-established association with fragrances, and this year has seen a number of premium fragrance brands take advantage of this emotive space and increase their presence at Heathrow.

Brands including Jo Malone and Coty have created stunning, stand out experiential installations, encouraging customers to sample new products and interact with their brands.

Jo Malone’s Terminal 2 centrepiece is a scaled down recreation of the brand’s Georgian townhouse in London. The Travelling Townhouse is decorated with oversized Jo Malone London gift boxes piled high.

Experiential opportunities are available in T2 and T5 at Heathrow.

Share or Email this Article
Graphic Display World

Email us your news, views or industry opinions to: [email protected]

Sign & Digital UK 2019 Opens In... 02/04/2019 10:00 AM 73 www.signanddigitaluk.com
FESPA Global Expo 2019 Opens In... May 14, 2019 10:00 AM 115
The Print Show 2019 Opens In... September 17, 2019 10:00 AM 241
PRINTING United 2019 Opens In... October 23, 2019 10:00 AM 277

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...


SEARCH