Prior to his appointment, Petersen worked in a workflow consultancy role at Landa Digital Printing and he has more than 20 years of experience working in the print industry, including stints at Heidelberg, Canon Europe, and HP.

Petersen’s position will be crucial to Fujifilm expanding its packaging offering across EMEA, and comes in addition to the recent appointments of Raynald Barillot, Category Manager, Digital Packaging and Karl Borsky, Category Manager, Analogue Packaging.

Ralf Petersen comments: “I am delighted to be embarking on this new chapter in my career with Fujifilm, as the company has an excellent reputation and is a key player within the market. I will be one of the first to take on such a role at Fujifilm so I am excited to see what possibilities lie ahead and how we can develop this market further together.”

This role has been created as part of Fujifilm’s strategy to increase our presence within the packaging market. Ralf joins us with extensive knowledge and expertise of software and the analogue packaging market. He is well known and respected within the industry. Ralf’s appointment marks yet another step forward in the evolution of Fujifilm’s wider packaging strategy.”

Manuel Schrutt, Head of Packaging, Fujifilm EMEA