The advertising was added during the vehicles’ livery refresh by graphics specialists RGVA – a company that has long understood how vehicle graphics can help supply an additional revenue stream.
Each JJ Food Service vehicle features company branding on the cabs and truck sides, with the rear door graphics sold to different suppliers. The vehicles primarily operate in central London from the company’s Enfield base.
“Each of the trucks are in the city for between six and seven hours a day, five days a week, covering around 50 miles a day. The number of people who see them is phenomenal, so the return on investment speaks for itself – the cost of a static billboard that offers similar numbers would be huge!” adds El-Haj.
RGVA’s skilled applications team initially fitted the new self-adhesive vinyl (SAV) liveries and adverts to 14 18-tonne Volvo FHs and 15 7.5-tonne Isuzu rigid trucks in JJ Food Service’s commercial vehicle fleet. The company owns every vehicle it operates and plans to re-brand more of its trucks with new liveries in 2018.
RGVA’s status as a 3M™ Select Gold Partner means JJ Food Service benefits from a three-year, 3M Matched Component System warranty, which guarantees the quality of the materials and their application. The liveries are applied using 3M’s versatile latex printed IJ180 vinyl and are printed using RGVA’s specialist HP370 printer, which ensures fantastic image definition for maximum visual impact.
RGVA worked closely with JJ Food Service to ensure minimal downtime during the fitting process, applying the graphics onsite at its Enfield depot. RGVA’s 3M Select Gold Partner status means that no matter the location, it works tirelessly to ensure that the application environment is dry, temperature-controlled and dust-free, guaranteeing the best possible results.
Founded in 1988 by Mustafa Kiamil, JJ Food Service now operates from a growing network of branches across the UK, offering both collection and delivery to its increasing customer base.