Debunking the 7 myths of outsourcing print management

March 07, 2018

Birmingham-based direct mail fulfilment and print management services provider, bakergoodchild, has explained that the common myths and misconceptions surrounding the outsourcing of print management are exactly that, and therefore they should not prevent companies from deciding to outsourcing their printing requirements.

According to the print, direct mail and marketing specialists, there are 7 common myths that are stated by companies as the reasons they choose not to outsource their print.

They are:

  • That our print requirements won’t be met
  • The cost of printing will rise
  • The print quality will suffer
  • Management time and administration will increase
  • Print lead times will increase
  • The print company won’t handle our volumes
  • That it will make us less agile and responsive

Responding to each of these in turn, bakergoodchild has issued the following responses.

With regards to a client fearing that their print requirements will not be met, bakergoodchild tailors its print management services to meet client’s specific requirements, ensuring that it can always meet their needs, no matter how specific. In fact, they advise companies to outline their exact needs in their service level agreement, then if a print company can’t meet your needs, you have the right to reject it.

In response to the myth that print costs will rise, bakergoodchild feels that outsourcing work can often work out to be far more cost effective, as it saves the need for investing in expensive print equipment and staff. Additionally, they also advise to ensure that costs are added up correctly, as many companies often fail to include the cost of staff time and energy, which can often result in-house printing looking cheaper than it actually is.

Any fears that print quality will suffer from outsourcing, bakergoodchild feels that print management companies will have better access to the right equipment for the job, providing an improved consistency with a more centralised operation and additionally print companies wont pass on low quality work to clients.

As far as management time and administration increasing, again this has been debunked. By using one supplier there will be just one invoice for all consumables, maintenance and printing, which of course will all be managed, allowing staff to focus on their core business duties and not having to manage the printing work.

Far from there being an increase in print lead-times, the print company will be using the latest technology so rapid print volumes will be achieved, there will be less downtime along with a higher print capability.

At the same time the print management company will also be used to managing large quantities of print jobs, so there will be no issues with them not being able to handle print volumes. Stock levels can also be held and negotiated with the print management company, and possible time savings could be made through improved communication channels.

And as for making the company less agile and responsive, by outsourcing there will be less wastage and improved efficiency, the latest technology will be available so event the most demanding of requests can be met, and with less employees involved in the chain of command, agility of the company will increase. Furthermore, volume demands, even at peak periods will allow an improved availability in staffing levels.

Commenting on the myths and misconceptions surrounding the outsourcing of print management, bakergoodchild Marketing Manager, Mohammed Pandhair, stated, “As experts in this field and sector, we can help to dispel these myths that surround print management, and reassure our clients that by outsourcing their print management requirements to specialists such as ourselves, they are in safe, and experienced hands.”

So, according to bakergoodchild, who are experts in this field, that’s the 7 most common myths surrounding the outsourcing of print management completely debunked!

And if you are still not sure, then you can pick up the phone, email or visit their website for more information about how they can help.

More advice on this subject can be found on bakergoodchild’s website at;

Located on a secure industrial estate in Aston, Birmingham, the new premises are equipped with dedicated loading and delivery areas, staff, and customer parking, as well as providing easy access to the major motorway networks.

In November, last year the company unveiled its new corporate identity, together with a new website. The website can be viewed at

bakergoodchild currently provides print, mail, and postage services for a variety of national and international clients, mailing both across the UK and overseas.

Being an independent specialist provider of bulk mail fulfilment and postal services, the company has invested in specialist bespoke mailing solutions and software, which enable them to be at the forefront of using modern technologies within print for direct mail marketing campaigns.

Based in the heart of Birmingham, close to the city centre, bakergoodchild is a privately-owned company with extensive experience in providing print, mail, and postage solutions, throughout the UK and Internationally.

For information on the services bakergoodchild provides, please visit their website or call 0800 612 1972.

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