KAVALAN announces key partnership, setting up Italian market for sustainable success

June 28, 2022

As KAVALAN’s growth in Europe continues, Taya Groups announces an expansion of its Italian presence as it welcomes esteemed sales partner Massimo Agnetti. Agnetti will work closely with European Sales Director Rob Karpenko to meet specific regional demands, and will bring his own resources and deep understanding of the Italian market to the role.

TAYA Europe BV was established in Belgium in 2019, in order to better serve European partners and to meet increasing demand for high-performance alternatives to PVC across the continent. In February 2022, Rob Karpenko was appointed to strengthen European partnerships and spearhead ongoing strategic growth plans for KAVALAN.

The new appointees will take a multiregional approach to distribution. Massimo will cover the entirety of Italy with responsibility for bringing KAVALAN products to market and providing the full spectrum of marketing, technical, and sales support to customers.

Massimo Agnetti comments: “I couldn’t be more excited to be on board! It’s the perfect time for this partnership to commence as interest in KAVALAN’s solutions continues to grow in Italy. I have an incredible passion for the KAVALAN brand and sustainability across the graphics industry as we all fight for a better future for our planet. I can’t wait to get started supporting partners throughout the country ensuring they’re equipped and empowered to go PVC-free successfully.”

Knowing Massimo for years, I’m genuinely excited that he’ll be playing a critical part in shaping the future of sustainable business for the Italian market. With his outstanding market knowledge, technical expertise and great enthusiasm for KAVALAN, I can’t imagine a better combination as we continue to transform the face of the industry and secure a greener future. This really is brilliant news for our brand and Italy!”

European Sales Director Rob Karpenko

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