CELAB is an industry initiative, comprised of more than 30 companies in the self-adhesive label industry, to create greater circularity for industry products by enhancing and promoting matrix and release liner recycling around the world.

Mactac’s Kevin Clunie, Sales and Marketing Director for the Performance Adhesives Group, leads the coalition’s ‘Recycler Network Workstream.’ The workstream is one of several formed workstreams driving change by identifying and creating better access to a hierarchy of recycling options for customers in the pressure-sensitive label industry.

With 25 years of global marketing and product management experience in the North American and European adhesives and plastics markets and more, Clunie, representing the North America regional branch of CELAB, will be driving the coalition’s effort to promote the use and creation of recycling networks and solutions.

This coalition is designed to create a powerful, positive impact on environmental sustainability in the self-adhesive label industry on a global level,” says Clunie. “Reaching across the entire value chain, we will provide education, encourage adoption of best practices and work to develop cost-effective solutions that collectively advance label recycling for all, including label printers and end-users.”

As stated by Paul Nathanson, a Senior Principal at Bracewell LLP and spokesperson for CELAB, “The moment has arrived to create a globally focused platform for recycling solutions. Brands are eager to communicate their commitment to sustainability in response to consumer demands to reduce their carbon footprint. With increased recycling capability gradually emerging from suppliers, producers, waste management, chemical recyclers, and others, we see a tremendous opportunity to facilitate collaboration with partners up and down our industry’s value chain.”

Mactac’s parent company, LINTEC, is also a member of the organization within the CELAB-Europe regional branch.