New Soyang Europe report provides essential insight into the modern print industry

April 24, 2023
Available now, the ‘2023 Print Industry Report’ features information on a wide range of key areas for a modern print business including financial reports and sustainability Available now, the ‘2023 Print Industry Report’ features information on a wide range of key areas for a modern print business including financial reports and sustainability

Soyang Europe, the leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings, and – through its acquisition of Josero – a supplier of leading edge wide and superwide format print production hardware solutions, is delighted to announce the release of a new report offering valuable insight into the modern print industry.

The ‘2023 Print Industry Report’ features the views of industry leaders on all key subjects and issues for the print market, covering areas such as financial challenges and sustainability pledges, with the aim of helping businesses increase their sales and profitability over the next year.

Headline findings from the free to download report include how 35% of respondents have increased the number of services they offer to customers in the past 12 months as a way of growing their business in a competitive market.

The report also reveals how winning new business is the biggest challenge facing print companies today, with three-quarters of respondents having increased their prices by up to 20% as a way of boosting their revenue. Furthermore, 100% of businesses that improved profit in the past year had put their prices up by up to 20%, while three in seven respondents said they plan to re-evaluate their pricing.

In terms of future growth, one in seven respondents would invest in digital marketing to support their business moving forward, with the report revealing how the average print company spends 20% of their revenue on marketing.

Organic social media was the most valuable form of marketing to print businesses ahead of offline promotional material, though almost one in 10 respondents said they had no strategy when it came to marketing their company.

Turning to the environment, just 14% of respondents offer 100% sustainable products and while just one fifth of companies plan to become carbon neutral in the next five years, over half of the companies surveyed are working on becoming more sustainable.

In addition, when it comes to building a strong relationship with clients, half of respondents said the most effective way of achieving this was by being reliable, with others listing personalisation and communication as useful ways to help build lasting partnerships.

“With the print sector now more competitive than ever, this report offers incredibly useful and valuable information as to how you can make your business more successful in this busy market,” says Mark Mashiter, Managing Director of Soyang Europe.

“Whether you are looking at how your business can stand out and differentiate from competitors, or considering the steps you can take to increase revenue or improve profitability, this report includes all the key data you need to gain a competitive edge.”

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am
The Print Show 2023 Opens In... September 19, 2023 10:00 am 104
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 133
Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 265
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 356

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Gibson 3200 hybrid flatbed/roll-to-roll printer installation at Urban Print and Design in Southend

Gibson 3200 hybrid flatbe…

May 22, 2023 Rate: 0.00

Soyang Open House event demonstrates award-winning capabilities of Fujifilm’s 5m Acuity Ultra R2 roll-fed printer

Soyang Open House event d…

May 22, 2023 Rate: 0.00

Fiery at FESPA Global Print Expo: See the difference for large format and specialty printing

Fiery at FESPA Global Pri…

May 22, 2023 Rate: 0.00

Visitors set to gain new perspectives at FESPA Global Print Expo 2023 and Personalisation Experience

Visitors set to gain new …

May 19, 2023 Rate: 0.00

Kernow Coatings launch 8 new products for wide format printers: signage, display & interior decoration

Kernow Coatings launch 8 …

May 19, 2023 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00


UFabrik used for Super Mario Bros promo wall and ceiling graphics

UFabrik used for Super Ma…

Apr 20, 2023 Rate: 0.00

Edinburgh designer brings unique look to John Mark wallpaper with HP Latex 2700W printer

Edinburgh designer brings…

Apr 11, 2023 Rate: 0.00

Print Station chooses environmental materials from CMYUK for vegan child-friendly restaurant in Royal Windsor

Print Station chooses env…

Mar 22, 2023 Rate: 0.00

Reaching new printing heights with the Roland IU-1000F UV-LED flatbed printer

Reaching new printing hei…

Feb 27, 2023 Rate: 0.00

Makroser Tekstil’s carpet production soars with a Mimaki TS300P-1800 sublimation transfer printer

Makroser Tekstil’s carpet…

Dec 20, 2022 Rate: 0.00

Your 1100 x 100 Banner Here