Onlineprinters appoints Roland Keppler as new CEO

June 26, 2019

Onlineprinters, one of Europe’s largest online printing companies, will in future be headed by a new CEO. From July 1, Roland Keppler (55) will replace Michael Fries as CEO, who is moving on to new business opportunities after five years in the company’s top position. Thanks to past roles, Roland Keppler brings a wealth of expertise in business development and internationalising business services companies. He will continue to promote international growth and further develop a customer focus at the Onlineprinters Group. He will lead the company together with CCO, Christian Würst, and CFO, Dirk A. Müller.

During his professional career, Roland Keppler has managed several renowned companies, where digitalisation of business models, expansion into new international markets and consistent customer focus played a significant role. The industrial engineer has worked as CEO with companies such as the car rental firm Europcar, the car sharing provider car2go, and TUIfly.

Customer focus as a cornerstone of the disruptive online printing model

“We are very pleased to attract Roland Keppler to the Onlineprinters Group – he is an extraordinarily experienced manager from the business services sector. Roland Keppler will bring a fresh perspective to position the Group sustainably for the future and will continue to establish the disruptive online printing model internationally. His extensive experience will help us to further strengthen our market position with a clear customer focus,” according to Walter Meyer, member of the Advisory Board and Founder of Onlineprinters. Dr Michael Fries has decided to leave the company to focus on other business activities on June 30, 2019, at his own request, and after five years in the position of CEO. Under his management, the company has grown significantly, has taken over two European leaders in their respective markets, Lasertryk and Solopress, and has developed into a large e-commerce group with a turnover of more than EUR 200 million. Walter Meyer: “I would like to thank Dr Fries for his successful tenure.”

Expansion of international market leadership

Since 2016, Onlineprinters’ expansion strategy has been supported by Bregal Unternehmerkapital, as majority shareholder, and Project A Ventures. Joint investments have been made in both online marketing competencies and further digitalising the highly industrial production processes. The Onlineprinters Group has developed its international business significantly and is now operating in 30 countries. Furthermore, Onlineprinters has introduced a wide range of new products and has met numerous customer needs thanks to new services, such as a portal for large customers (Corporate Portal). In the previous financial year, Onlineprinters, known in Germany under the brand diedruckerei.de, produced over 3.2 billion individual printed products. The company set its course for success at an early stage in a changing market and achieved an outstanding market position with an experienced team. “We want to continue our dynamic international growth, integrate even more strongly the Group’s companies, and win new customers through innovation. I am looking forward to the upcoming challenges!” says Keppler.

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