Shopping cart goes green: customers order sustainable products at Onlineprinters

December 11, 2019
Customers can choose from 3,000+ products in the Onlineprinters shop including many eco-friendly print products, such as vegan stickers, balloons made of natural latex and recycled paper calendars Customers can choose from 3,000+ products in the Onlineprinters shop including many eco-friendly print products, such as vegan stickers, balloons made of natural latex and recycled paper calendars Copyright: Onlineprinters GmbH

Customers expect an almost infinite choice of products when shopping online. B2B shops such as Onlineprinters are no exception since marketing managers and designers prefer a one stop provider to supply their printed products. "We aim to offer our customers a comprehensive portfolio of personalised print products. To achieve this, we are committed to broadening the product range of our online shops. Besides new products, we include more paper types, paper weights and sizes. We have noticed that recycled papers and sustainable products are particularly popular with customers. Consequently, we have expanded our product range to accommodate this demand," says Christian Würst, the Chief Commercial Officer of Onlineprinters who is also in charge of the product policy.

Diversification through standardisation

15 years ago, the printing company took its business online to sell printed products, such as flyers and posters in selected sizes, on the Internet. Today, the online printer carries more than 3,000 products which customers can order in millions of configurations. Over the past two years, the product assortment has as much as doubled. Many Onlineprinters customers are seeking to reduce their impact on the environment and therefore turn to sustainable products. As a result, they order shorter print runs which have the added advantage that the printed material is more up to date. Moreover, the demand for environmentally friendly papers and products has increased.

Sustainable products

Since 2018, the product range has been expanded especially in the promotional items and textiles category. "We understand and respect our customers' request to add more sustainable products to our portfolio. The trend towards recyclability as well as environmentally and socially acceptable standards also affects the promotional items department," says Christian Würst, Head of Marketing at Onlineprinters. From placemats made of recycled paper to organic cotton garments – we are continually expanding our product range by sustainable alternatives. Moreover, vegan stickers are among the latest eco-friendly product additions. Customers can further order balloons made of natural latex in the online shop.

Budget meets premium

A sustainable business model and smart production processes enable Onlineprinters to produce printed products at affordable prices. The low-priced "budget catalogues" are new in the online shop. Available in A4 and A5, the adhesive-bound catalogues are great for manuals, handbooks and other reference documents. The product range in the segment of premium promotional items was complemented by exclusive luggage from the premium brands travelite and Titan. They are perfect as high-end promotional Christmas gifts for customers with a discriminating taste.

Take a look behind the scenes at Onlineprinters in this short video below:

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