Konica Minolta pledges more events after inaugural Innovation to Implementation success

June 07, 2019

Konica Minolta’s “Innovation to Implementation” event showcasing how integrated communications help customers offer new value, competitive edge and enhanced profitability will be repeated after positive feedback from delegates.

This unique collaboration with partners the IPIA, Epson, Morgana, Vivid Laminating Technologies, professional print user community group Prokom and EFI enabled visitors to learn more about the disruptive technologies that continue to reshape the printing industry.

At the heart of the joined-up approach was Eazyprint, from Kettering, Northants, which produced marketing materials for the event. These included a unique invitation embellished with metallic foiling effects created using the new Vivid Metallic system and with an integral TV screen targeting customers with a personal video.

“Konica Minolta asked us to come up with a concept that would showcase its print technology along with the specialist finishing solutions that it offers with its third-party partners. We suggested the Vue TV product as we felt the video showing the production of the finished piece that each customer had sent to them would really impress and showcase what is achievable,” said Daniel Pretot. “We know Konica Minolta are really pleased with both the result of the finished article and the level of interest they have had in the event, so a good return on their investment!”

An “amazing event” was the verdict of Paul Bashford, owner of Lakeside Printing, Tonbridge, Kent, who signed to buy a Vivid Matrix MX530DP on the day. “The problem with us printers is we carry on in our own little world – leaflets, brochures, fliers and so on – but don’t see the bigger picture. This event was eye-opening and educational, and I learned so much, for example about augmented reality and marketing automation. We all have to look at printing in a new light, particularly when designers and printers now have to come together. It’s an exciting future, certainly not boring, and print is growing again.”

Brendan Perring, General Manager of IPIA, said: “This was an important event in which to be involved. The approach taken by Konica Minolta was innovative from start to finish, showing how customers can evolve and develop profitable business beyond being driven by a quote and price culture. From the invitations sent out with tactile finishing, including special video marketing, all the companies who had been part of the pre-event marketing were there in person to show how they had achieved the impressive results. It was proper joined-up integrated communications.”

Epson’s new SureColour SC-S80600 was also part of the attraction. Large Format Products Account Manager Rob Weissenberger said: “People who’ve taken the time out have been really impressed by what they’ve seen and are looking at wide format to open new markets, with wall coverings one big growth area.”

Gail Carman, Business Manager at Macpro Design and Print, of St Albans, Herts, one of the 50+ delegates who attended the event at Konica Minolta’s showroom in Milton Keynes, Buckinghamshire, said: “Fantastic. We spend quite a few days out, but this was time definitely well spent. It was an eye-opening experience looking at ways we can grow our business. There were good ideas and education and we loved having the workshop at the end and seeing how training will drive solutions with latest technologies going forward.”

Russell Lambert, Regional Sales Manager for Konica Minolta Business Solutions UK, said: “We demonstrated how it is possible for commercial printers to grow business profitably and create an impactful and engaging experience for the end user. This was all achieved through cross media, variable data and automated finishing processes. After such positive feedback, we are now planning to run more events later in the year.”

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