A new product selector and the reorganization of graphics products at Ritrama

May 13, 2019

Ritrama presents the reorganization of Graphics products, designed to simplify the almost infinite universe of large format digital printing films offered to the market.

The products have been divided according to their main application, through four macro families: vehicles and transportation, architecture, signage and functional.

The vehicles and transportation family includes a wide range of products for the total or partial decoration of any types of vehicle: private, commercial, fleet, caravan, emergency, public security and public transport vehicles. Under the name architecture, a complete range of self-adhesive solutions for design projects, for promotional purposes or for different surface decoration in commercial or private buildings: from glazed windows surfaces to walls and floors. The signage group collects a wide range of films for the personalization of signs, billboards, totems, displays and all surfaces in commercial buildings, public buildings, fairs and events. Finally, the functional section includes all self-adhesive solutions for lamination, mounting, protection and application of all large format digital materials printed with the main types of ink.

To ensure total accessibility to product information, three main tools have been developed to allow anyone to quickly and intuitively identify the product that best suits their needs. The catalogue, renewed both in content and graphics, represents the main access point to the new reorganization: in addition to the most common technical information on individual films, there are tables that, through the variables of the expected life of the material and its main application, guide the reader to choose the ideal product for their needs. The website presents the new applications menu, consistent with the printed catalogue. Thus, it is possible to access the entire range also on-line. Finally, the product selector represents the real springboard to the new Ritrama world. This is innovative tool, optimized for smartphones and tablets, allows choosing the solution that best suits your needs in only a few clicks.

"Ritrama has taken an important client-oriented step, creating communication materials that make it easier to browse through its wide range of products. Starting from the desired application and the expected duration, our customers will be advised on the most suitable products and will then be able to choose the best Ritrama solution for their needs. These new tools are both off-line and online where the product selector, optimized for smartphones, will become the daily companion of every printer," comments Efrem Almiento, Marketing Manager of Ritrama Group.

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