Artist Orlando Arocena bridges the gap between traditional & digital art with HP Large Format Media

December 17, 2018

HP’s Global Creative Brand Ambassador for the new HP Zbook, artist Orlando Arocena, embodies the ideal of reinvention. A first-generation Mexican-Cuban American born and raised in the Bronx, he attended Pratt Institute, the first in his family to graduate from college.

After graduation, he juggled working between the fine and commercial art worlds trying to find a way to stay true to his art while paying back his family for putting him through college. His journey forced him to continually take on diverse career choices, learn new skills, and embrace technological advancements.

“Digital art should not be ignored as a medium for fine art,” says Arocena. “The computer is just another tool for the artist to use to express themselves.” Arocena creates intricate vector art with Adobe Illustrator which he prints using an HP DesignJet Printer. His work is influenced by his experiences growing up in the Bronx, subway graffiti, advertising, entertainment, and popular culture. He has delivered creative solutions for some of the world's most renowned brands while also exhibiting his fine art at a multitude of important galleries. Orlando’s client list grew substantially when Adobe chose him to create the 2015 release of the Adobe Illustrator CC splash screen cover.

He uses a variety of HP large format media including HP Matte Litho-realistic Paper for his stunning vector-created limited-edition prints.

“HP Matte Litho-realistic Paper is a professional, heavyweight paper with a texture that is close to a traditional silkscreen paper for gallery prints. HP Matte Litho-Realistic Paper prints high-quality and has the look and feel of heavy, offset paper,” says Arocena. “ I also like the HP Universal Bond Paper for test proofs, street art promotions and wheat pasting posters.” Arocena is currently working with HP Universal Bond Paper and wood – a technique in which his vector art is printed on paper then glued to wood and the surface of the paper is rubbed away. HP Universal Bond Paper is an FSC®-certified paper perfect for everyday printing.

Recently, Arocena represented HP at the Adobe Max Convention with beautiful vector wall murals created with the Zbook and Adobe Illustrator. To see more of Arocena’s imaginative art, visit Vector Art, Facebook, Instagram, Twitter, LinkedIn.

For further information on Orlando Arocena, please visit

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