Avery Dennison® adds next level digital overlaminate Max Series to DOL product line

April 06, 2023

Avery Dennison® (NYSE:AVY) Graphics Solutions today announced the expansion of its digital overlaminate (DOL) product line with the launch of the advanced DOL Max Series—DOL 1060 Max and DOL 1360 Max—along with DOL 6470, a new PVC-free luster finish overlaminate.

Overlaminate films are an important addition for any digitally printable graphic. These pressure-sensitive films provide durability and longevity of printed vinyl, especially in exterior applications such as fleet graphics, vehicle wraps, marine and outdoor signage. Overlaminates protect the graphic from environmental conditions including harsh weather, UV exposure, chemicals and abrasion. They also can add a special finish (such as high gloss or sparkle) that enhances the overall color “pop” of the graphic.

What makes the new DOL Max films so innovative is the improved vertical and horizontal protection they offer,” said Alex Fox, Product Manager, Graphics Digital & Signage, Avery Dennison Graphics Solutions. “Horizontally applied graphics are more vulnerable to environmental conditions and generally will not last as long as vertically applied graphics. Our new DOL Max films are engineered to protect vertical and vulnerable horizontal applications.”

DOL 1060 Max is a gloss finish film with outstanding durability and outdoor performance. It comes with up to 7 year vertical durability and up to 2 year horizontal durability.

DOL 1360 Max is an optically clear film with a super smooth high gloss finish and excellent UV, temperature, humidity, and salt-spray resistance. It comes with up to 7 year vertical durability and up to 2 year horizontal durability.

The new Avery Dennison DOL Max films provide horizontal and vertical durability for improved outdoor protection, especially in extreme weather conditions like hot sun, snow and rain.

Compatibility with the vinyl material is another important consideration in the selection of an overlaminate. The new DOL Max films are engineered specifically for use with Avery Dennison’s industry leading MPI 1105 Supercast film. This is an ideal pairing for vehicle, fleet and outdoor graphic applications. In addition to the DOL Max series, Avery Dennison is expanding its DOL 6000 series of specialty DOLs and its PVC-free product line by adding DOL 6470. This luster finish film is a high performance PVC-free film developed specifically for extended durability in both vertical and horizontal applications. This highly conformable film offers exceptional value for applications requiring abrasion resistance, color durability, and conformability to irregular substrates in a PVC-free construction. It pairs with either MPI 1405 PVC-free cast vinyl or MPI 1105 and comes with up to 6 year vertical durability and up to 3 year horizontal durability.

“The three new films enhance Avery Dennison’s already strong DOL product line, which includes the cast DOL Z series films, calendared DOL 2000 and 3000 series and our specialty DOL 6000 series overlaminates,”Alex Fox said. “Within our overlaminate films portfolio, we have high-quality options for every budget and durability need.”

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