Let the music play! The new Guandong trio is on the scene

September 26, 2022

Innovation is the beating heart of Guandong, which over the years has continued to experiment and produce innovative printing materials, so much so that it is recognised as the "Specialty Specialist" on the European market. A dynamic company, dedicated to the creation of innovative materials that surpass the boundaries of visual communication.

The company has chosen Viscom for its Overture to the 2022-2023 season, where the new TRIO will start the dance by applying to be elected product of the year. In the words of Edoardo Elmi, Guandong’s President and founder, as well as one of the world’s leading experts in plastics: “In the world of music, a Trio can be composed of different elements: a trio of string instruments, a trio of woodwind instruments in various formations, a trio of wind instruments. There are many different combinations, just as many different ingredients can be combined in the formulation of a multi-layer material”. He goes on to explain why TRIO is an unprecedented print media. “Our R&D department worked on the development of TRIO for a very long time. Just like when preparing a piece of music, we have rehearsed for months, testing the various instruments in order to obtain the symphony we were aiming for.” And Guandong’s perfect symphony is an almost universal support in terms of printability and ink adhesion.

Moving on to the more technical aspects of Trio, Mr. Elmi explains that the innovative multi-layer process means that TRIO can be used with all of the main printing technologies (laser, indigo, inkjet, offset and digital offset), ensuring excellent, quality results with any type of ink (liquid and solid toner, UV, Led, Latex and eco-solvent). Furthermore, the special binders the TRIO layers are composed of guarantee optimal performance even at the most extreme temperatures, ranging from -20°C to +160°C. “I think, based on my extensive experience in the world of print media, that this product is revolutionary”, concludes Mr. Elmi.

TRIO is a high-quality three-layer film made of composite material, which combines sustainability and exceptional application versatility. It is made with 74% recycled plastics, and is designed – right from the start – to contain as much recycled materials as possible. All this without compromising the quality of the finished product; in fact, it guarantees maximum stability for any type of application. TRIO is 100% recyclable and stands out for its unparalleled price/performance ratio. It is available both in sheets, distributed by the Mr Magnus division, and reels.

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