Mactac launches wet strength CHILL AT™ labels

June 03, 2020

Designed for high-quality prime labeling applications for cold food packaging and cold, damp substrates, Mactac® launches its new Wet Strength CHILL AT™ labels.

The new labels improve wet strength in moist environments. They feature a 54# bright white facestock with a customer-preferred semi-gloss finish and built-in wet strength properties for harsh environments during the application process, as well as after-market life in coolers or food and beverage packaging.

The facestock is paired with Mactac’s custom-engineered all-temperature CHILL AT adhesive, which offers higher tack than other all-temperature adhesives to quickly grab to the surface of a cold, damp package – and stay in place. CHILL AT is specially formulated for temperatures ranging from -65 to +150 degrees Fahrenheit.

Wet Strength CHILL AT labels (SGW7802) are supported with a 2.4-mil Super Calendared Kraft liner that is excellent for die-cutting, stripping and label dispensing.

In food and beverage labeling, having a wet strength semi-gloss label construction is critical. Combined with our popular CHILL AT adhesive, which has a wide temperature range and is designed using Mactac’s proprietary hot-melt adhesive technology, this labeling solution is exactly what many converters and, ultimately, customers are looking for,” says Sara Damante, senior marketing manager, Mactac Performance Adhesives. “Our Wet Strength CHILL AT product is a game-changer for the food and beverage industry, especially the craft beer market. As Forbes recently reported, craft beer sales are growing although overall beer sales are slowing; therefore, breweries continue to look for ways to differentiate themselves.”

The semi-gloss finish on Wet Strength CHILL AT labels is ideal for fine print applications. The versatile labels can be printed using flexographic, letterpress and offset printing methods with thermal or UV-cured ink systems.

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