Make a Mark Design innovation project spotlights 20 breathtaking new projects

October 03, 2023

Following months of exploring new ideas, pushing creative boundaries and innovating with new materials, the trailblazing new packaging designs developed as part of the Make a Mark project were unveiled at Luxe Pack Monaco.

Now in its third year, Make a Mark is an exclusive design innovation project developed and started in 2021 by three global industry leaders - ESTAL, Avery Dennison and KURZ. Twenty top packaging design agencies from across the world were invited to develop concepts around a three-pronged brief focusing on sustainability, luxury, and innovation. Designers were encouraged to let their imaginations run wild and to try out new materials, within the Wines and Spirits, Beauty and Fragrance, and Gourmet Food sectors.

The design concepts have been transformed into physical prototypes using glass from ESTAL, labeling materials from Avery Dennison and printing tools and embellishments from the KURZ Group. All twenty designs are being showcased at Luxe Pack Monaco among other industry events, as well as appearing in a special-edition digital book and label sample pack to inspire the global design community.

A few of this year’s exquisite designs include:

  • Bravo Design, South Africa integrates the oldest form of design (rock art) and the most recent innovation in design (AI-generated content) into the creative process to tell the story of the Karoo Mermaids to represent its Blue Agave Spirit. Using an Estal glass bottle with bespoke embossing, the team used AI to generate patterns and textures inspired by the scales of mermaids and the natural symmetry of the Agave plant. The neck label is made from multiple KURZ decorations to depict the shimmering scales of a mermaid, while pearlescent paper is used for the main label adding new sensorial possibilities.
  • Designsake Studio, USA focused on the continuous rise of the earth's temperature to create ‘Gingerly’, a new luxury sunscreen brand that brings together skin, sun, and the sea, with the ultimate mission of plastic-free sun protection. In partnership with Estal, the team created a unique double-walled glass component inspired by the sea's colors, shapes, and textures. A speckled pattern, reminiscent of freckles and seashells, floods the bottle's inner wall. KURZ holographic designs nod to textures and colors found in abalone shells, and embossed sun ray details kiss the back label. Advances in technology allow for glass embossing, using a self-adhesive label.
  • Lavernia & Cienfuegos, Spain created “EDIT (036)” which combines industrial techniques with artisanal processes in a unique customizable bottle. The design incorporates two elements designed with strict sustainability standards: a custom glass piece available in five finishes and another piece serving as a cap and bottle base. The latter comes in six forms, resulting in thirty-six potential combinations when paired with six plug geometries. Each option is offered in three materials, each with three finishes, allowing users to personalize their own bottles. In total, there are 40,500 possible combinations to choose from. The bottle features a unique label displaying perfume information, packaged in a sturdy, lined box sealed with a customizable label. Users can personalize the components through a website, viewing and choosing various characteristics for each element.
    In a joint statement on behalf of ESTAL, Avery Dennison and KURZ, Vladimir Tyulpin, Avery Dennison's market segment leader for Premium Packaging Solutions said: “Year after year our designers continue to push boundaries in luxury packaging design. This year’s designs invite us all to learn more about how to harness the power of packaging, and to jointly expand our knowledge of decorative materials and packaging containers. The teams involved have highlighted the endless possibilities of our industry and we are extremely proud that beyond the project itself, we are forming a dynamic, creative community of thinkers and rebels—all united by our love for glass, labeling, packaging, and the desire to create new things.”

Design agencies involved in Make a Mark edition III include:

  • ARD Design Agency, Switzerland
  • Backbone Branding, Armenia
  • BRAVO DESIGN, South Africa
  • CF Napa Brand Design, United States
  • Dario Frattaruolo Design, Italy
  • Designsake Studio, United States
  • Farmgroup, Thailand
  • Firstbase, India
  • HOMEWORK®, Denmark
  • HUMAN, México
  • Lavernia & Cienfuegos, Spain
  • Lewis Moberly, UK
  • Mazarine Pascalie Design, France
  • Olssøn Barbieri, Norway
  • Omdesign, Portugal
  • Oveja&Remi, Argentina
  • Parallax Design, Australia
  • Van Heertum Design VHD, The Netherlands
  • Ximena Ureta Studio, Chile
  • Yummy Stories, Germany
Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 80
FESPA Global Expo 2024 Opens In... March 19, 2024 10:00 am 100
drupa 2024 Opens In... May 28, 2024 10:00 am 170
PRINTING United Expo 2024 Opens In... September 10, 2024 10:00 am 276
Your 300 x 300 Banner Here
The Print Show 2024 Opens In... September 17, 2024 10:00 am 283

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

ESP Smile installs third Canon Colorado 1650 UVgel printer from CMYUK

ESP Smile installs third …

Dec 08, 2023 Rate: 0.00

Colour Graphics plugs a sustainable hole in the market with Soyang Europe

Colour Graphics plugs a s…

Dec 07, 2023 Rate: 0.00

WOO opens registration for Hong Kong 2024 Global Congress

WOO opens registration fo…

Dec 07, 2023 Rate: 0.00

Fujifilm partners with eProductivity Software to showcase extended end-to-end print workflow production

Fujifilm partners with eP…

Dec 07, 2023 Rate: 0.00

Exhibitors are excited to present at both Sign & Digital UK and Printwear and Promotion Live!

Exhibitors are excited to…

Dec 06, 2023 Rate: 0.00

Featured News

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

Linney chooses state-of-the-art swissQprint Kudu flatbed printer to drive print innovations

Linney chooses state-of-t…

Nov 21, 2023 Rate: 0.00

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Ostensible museum pieces

Ostensible museum pieces

Aug 29, 2023 Rate: 0.00

Roland DG enters the digitally printed wallpaper market with acquisition of UAB Dimense print (Lithuania) shares

Roland DG enters the digi…

Aug 01, 2023 Rate: 0.00


Carbon Graphics Group uses Drytac ViziPrint Deco + for striking window graphics project

Carbon Graphics Group use…

Dec 05, 2023 Rate: 0.00

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

SAM Cases justifies its case for using Roland DG printers

SAM Cases justifies its c…

Nov 14, 2023 Rate: 0.00

Hats off to The Muddy Merch Co. for innovative use of Drytac MultiTac adhesive

Hats off to The Muddy Mer…

Nov 09, 2023 Rate: 0.00

Turner Signs uses Drytac Polar Grip to inspire students with eye-catching wall coverings

Turner Signs uses Drytac …

Nov 02, 2023 Rate: 0.00

Your 1100 x 100 Banner Here