May 31, 2019

The revolution announced by the preview of the new Digital Collection at Fespa has come to life at Guandong stand: an area full of coloured images and artworks, but mostly of applications and set-ups made by using the supports of the new Catalogue, worked out for Store-Wrapping. Materials printable by all kinds of technology, including laser printing and digital offset: the outcome of an in-depth market and product survey. "Our offer has come to life thanks to our understanding of latent needs", Marketing Director Guandong Fabio Elmi says. "The customers who visited us and the European sellers who applied to join our network confirm the exclusivity and innovation of our products".

New Wally Nano-Dots, displayed in its original self-adhesive formulation, has aroused great interest - and it could not have been otherwise. A solution which definitively solves the problem of glue in traditional pre-spaced products. "They have been widely used for decades, but with intrinsic limitations such as short time to remove the application tape, difficulty in getting the placement right at first attempt and insidious worry of permanent glue on surfaces", one of the greatest European experts in visualcom supports and Guandong President Edoardo Elmi explains. "Nanotechnology applied on the film grants an outstanding outcome. Among unquestionable advantages, no air bubbles, no glue and compatibility with a wide range of surfaces, from glass to metal, to furniture and to walls". A pioneering product which can be repositioned over and over again with no residue, thanks to the technology of silicone suction cups (Nano-Dots). "Such technology is revolutionary also because it makes application extremely easy, and directly accessible to the store personnel, with no need for professionals' intervention", E. Elmi adds.

Similar advantages but different uses for the endless combinations of Magnet & Ferro products. They allow overlapping application as illustrated during live presentation at Guandong stand. Such material story-telling has come to life in the areas dedicated to the other jewels of the new Catalogue, such as new One Way Vision in Polyestere (OWV-PET), a super-stabilized product for internal window dressing, backlit Texon and Mr. Magnus sheets, used by the stand to produce gadgetry for the visitors by laser/toner printers and UV desktops, and Mr. Bordon, the brand new line of rewritable boards, reinterpreted in a modern and professional way. Guandong's vocation is thus to work out pioneering materials for in-store advertising and interior decoration, targeting designers, shop-fitters and architects. "Starting from Large Format Printing, we have broadened our horizons thanks to ideal solutions for industry and smart decoration", Fabio Elmi explains. "Our stores and points of attraction are constantly evolving. They require periodically prompt new looks to draw the public's attention". It's a market which unquestionably represents the expressive apotheosis of digital printing, empowered by the use of Guandong futuristic materials.

Magnet & Ferro

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