Premier showcase Drytac at another successful Print Show

October 04, 2023

Premier, a leading supplier of paper, packaging, and materials throughout the UK & Ireland, was thrilled to announce its prominent presence at The Print Show 2023, the UK's most prestigious event dedicated to the print sector.

The Print Show, operating under the tagline 'Print Without Barriers,' took place from 19-21 September at the National Exhibition Centre, Birmingham offering an unparalleled platform for industry professionals to explore innovative print solutions and discover new avenues for business growth.

The Print Show 2023 was a testament to the evolving nature of the print industry, showcasing that printing is far more than the simple act of putting ink onto substrate. With an impressive array of exhibitors from every corner of the industry, it was an event that could not be overlooked. It had solidified its status as the UK's most important and well-attended industry event, maintaining its distinction as the sole exhibition entirely dedicated to the UK print sector. Visitors to Show had the opportunity to engage with experts from all facets of the print industry, making it a must-attend event for those seeking to stay at the forefront of printing technology and business opportunities.

For anyone in the UK print industry, The Print Show was a must-attend event. With a commitment to helping visitors find solutions needed for success in the market, as well as exploring new business opportunities and revenue streams, The Print Show was a vital hub for industry professionals. Visitors could gain insights into the latest technological advancements, network with peers, and seek advice from leading experts in print.

Brad West, Director of Wide Format Media at Premier, expressed enthusiasm about the company's participation in The Print Show 2023, stating, "Drytac’s extensive portfolio covered all manner of applications and markets and appealed to new and existing Premier customers active within a host of industries. John Vic, Director of Digital and Synthetics continues, “Our presence at the show was amplified with the support of Drytac helping us collectively secure many exciting leads as well as Premier having featured around the hall at Aurora, Fuijifilm UK, Kyocera, and Konica Minolta Business Solutions (UK) Ltd.”.

During the event, Premier took the opportunity to showcase its exclusive partnership with Drytac, a move that generated significant interest and numerous leads. Drytac's extensive product range and innovative solutions aligned perfectly with Premier's commitment to providing cutting-edge materials to the UK print market. Drytac's unique adhesive science creates print media, protective films, and bonding tapes that deliver outstanding results. Premier are an exclusive stockist of a wide range of Drytac products and solutions to customers in the UK and Ireland. Hayden Kelley, CEO of Drytac, explained: “We have very much enjoyed working with Premier over the past couple of months and have already felt the benefits of this partnership.”

At The Print Show 2023, Premier's stand, located front and centre, provided visitors with a firsthand look at their diverse range of products and expertise. Premier's team of experts was on hand to offer advice and share knowledge on how to support customer enquiries effectively. Premier's specialist divisions had its designated demonstration area, allowing visitors to experience their products through samples, swatches, and selectors.

Premier's industry-leading environmental initiative, Carbon Capture®, stood as a prominent highlight, capturing the attention and admiration of numerous visitors. This remarkable programme was prominently showcased at our exhibition stand, drawing a considerable number of enquiries and compelling attendees to acquire informative literature about our esteemed partnership in carbon reduction with the renowned Woodland Trust.

Additionally, Premier's captivating promotional element marked the exclusive collaboration with Drytac and the inclusion of SpotOn® in Premier's range of products. Premier launched a limited-time 'spin the wheel' promotion, which emerged as a resounding success among visitors at the show. This interactive game allows participants to win an array of enticing prizes, ranging from premium-quality AirPods, designer sunglasses, hydrate bottles and more. If you’re interested in Premier’s current product promotions, contact your local sales branch to discover more.

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