HP’s history includes more than six decades of innovation. HP is committed to a culture of continuous reinvention, turning amazing ideas into great products. 2018 built from that legacy with the introduction of several unique, state-of-the-art products for the large format print industry.

HP’s Global Creative Brand Ambassador for the new HP Zbook, artist Orlando Arocena, embodies the ideal of reinvention. A first-generation Mexican-Cuban American born and raised in the Bronx, he attended Pratt Institute, the first in his family to graduate from college.

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The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...


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