VION Dichroic provides the ‘Wow’ Factor for art installation by FSG Sign and Graphics Ltd

December 12, 2019

FSG Sign and Graphics Ltd. created a statement art installation using VION Dichroic as part of the City of Stories, Norwich rebrand.

Norwich Business Improvement District approached FSG Sign and Graphics Ltd. with a brief to create, manufacture and install a piece of art as part of the city’s rebrand.

The City of Stories campaign was designed to create a fresh, confident and vibrant look for the city which would help raise awareness of Norwich as a must-visit destination.

The aim of the project was to reflect on the past, present and future of both Norwich Bid and Norwich as a city. The objective was to create a focal point to generate interest with locals and visitors alike, both by word of mouth and on social media - all on a tight turnaround of just 4 working days!”

Cathy Grint, Commercial Director at FSG Sign and Graphics Ltd

The spectacular final design received great acclaim; cleverly using the colour shifting properties of VION Dichroic film with illumination to create a vibrant, eye catching sculpture.

An engraved triangular prism was formed from 10mm CNC routered clear acrylic panels, internally faced off with VION Dichroic film and lit using RGB LEDs. The top and base panels were manufactured from mirrored acrylic and sat on a black acrylic and DIBOND plinth.

“VION Dichroic film was great to work with and delivered outstanding results, it’s just amazing!” commented Cathy.

VION Dichroic Films are suitable for a wide range of internal applications on flat and slightly curved surfaces making them ideal for decorative purposes in retail, exhibition and hospitality areas.

The 55 micron, polyester decorative window films are PVC free and available in two colourways, Ambience Glacial and Ambience Glow with a 3-5 year durability.

Cathy added, “We would always recommend William Smith due to their service driven approach to doing business.”

For further information on FSG Sign and Graphics Ltd, please visit

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