Outdoor Display

LDN Drive is set to transform the opportunities for advertisers to drive brand fame in the capital, with the channel delivering 60m fortnightly viewed impressions (or 10m fortnightly viewed impressions at 15% SOT)* across 68 screens in 29 London boroughs.

Artist Martin Firrell has partnered with Out of Home media owner Clear Channel UK, to display a series of his new public artworks that explore the idea of power and gender. The project includes perspectives from women and men on the understanding and experience of men and women in power.

Ocean has won an exclusive long-term contract with Southampton City Council to provide a 100 percent roadside, city centre large format advertising screens solution to the city.

Season five will be a game-changer for Formula E as it sets out to reach new audiences and win gaming fans. It has plenty to entice them.

A series of Christmas card designs by Edinburgh school pupils are brightening up Princes Street this festive season by being displayed on all the street’s digital bus shelter screens.

OUTFRONT Media have announced a campaign designed by its in-house creative studio OUTFRONT Studios for the Florida's Space Coast Office of Tourism, featuring one of the largest three-dimensional displays in an out-of-home campaign. Orlando commuters traveling East on Interstate 4 can see three creatives on OUTFRONT's trivision billboards boasting Florida's Space Coast's diverse assets as a destination.

Busy commuters in London will be targeted with posters encouraging them to ‘Escape the rat race’ – in a campaign by Cool Company, a Swedish brand that aims to change the way people work in the UK. Reaching aspiring and current freelancers, the campaign will run until 16 December across 6-sheet and bus shelter posters city-wide. Working with the creative team at JCDecaux, the campaign was booked as part of the ‘Nurture’ programme, created for brands that are new to Out-of-Home advertising.

The Manchester centre of global signage and graphics specialist, FASTSIGNS, has teamed up with national tyre wholesaler, Micheldever Tyres, to share its visual communication expertise with the automotive sector.

Outdoor media owner Clear Channel has today announced the return of MyTown, the UK’s biggest outdoor exhibition of street photography. The competition, which showcases the work of UK photographers, celebrates the diversity and uniqueness of our local towns and cities.

Ellerhold AG, the market leader in Germany for indoor and outdoor advertising with an approximate 70% share of the German bill board market, has licenced ScreenPro™ with PrintFlat™ from Global Graphics Software to overcome visible banding on output caused by variations between printheads. ScreenPro is a very fast and efficient multi-level screening engine that mitigates artifacts on printed output that occur from the inkjet printing process. PrintFlat corrects for density non-uniformity, which results in banding commonly caused by variation within a printhead or between printheads.

OUTFRONT Media Inc. and Babbo Italian Eatery unveiled a new out-of-home (OOH) campaign to raise brand awareness and drive hungry consumers to dine at nearby locations.

JCDecaux has commissioned the globally renowned Zaha Hadid Design to create a landmark advertising structure in London that integrates public art, contemporary design and digital media. Unveiled today, The Kensington provides brands with a unique communications’ channel in the capital that combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel design. The launch clients are Audi (in partnership with Talon and PHD) and Coty (planned and booked through Zenith and Posterscope).

The largest single video screen in the world is getting a next-generation reboot, and Watchfire Signs of Danville, Ill. has been selected to imagine and manufacture it. Watchfire was selected from among 15 digital screen manufacturers from around the world to completely rebuild the canopy that is part of Fremont Street Experience in Las Vegas. The $30 million project will be completed in 2019.

It is a beautiful visibility that benefits the Portuguese surrealist painter Santiago Ribeiro in New York. For a few minutes every day until December 31, 2018, his work will be displayed on the giant screen above the entrance of the Nasdaq OMX Group and the Thomson Reuters news agency in Times Square.

Advertising at construction sites and properties for sale is one of the most economical marketing tools in large-format outdoor advertising and its impact is often underestimated. Advertising banners and wraps transform construction sites into attention-grabbing statements anywhere. We will give you some tips to make the most of this great marketing opportunity.

The winners of the 2018 Outdoor Media Awards have been revealed. O2 picked up the Grand Prix winner last night for their stand-out “Oops!” campaign, winning £100,000 worth of free media space, as well as taking home the Creativity and The People’s Favourite awards.

Universal Pictures, MediaCom, and JCDecaux have teamed up to bring the Isla Nublar experience to Londoners on a giant scale – turning London King’s Cross Station into ‘Channel Jurassic’ - using digital OOH and experiential activity to build brand awareness and drive ticket sales.

WCRS have taken home a silver Lion in the Outdoor category, for ground-breaking work on behalf of The Born Free Foundation, raising awareness of the plight of orcas kept in captivity.

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