Courage to Be Real is Coach’s mission and message about embracing all aspects of who you are with confidence—and inspiring others to express themselves authentically, too.
Premiering on Piccadilly Lights in London’s Piccadilly Circus, the campaign tells the story of Lil Nas X’s courageous evolution to become the person he is today, and the obstacles he overcame along the journey. In the campaign, he moves through doors that represent the struggles he has faced in life—from fear, self-doubt, to judgment from others. The sequence concludes with Lil Nas X looking over Piccadilly Circus whilst performing, inspiring the world to transcend their limits and express all aspects of who they really are.
To bring the animation to life, Coach leveraged Ocean’s DeepScreen™ 3D technology to create an illusion of Lil Nas X moving towards the viewer and out of the screen, transcending his digital world.
Situated in the heart of London’s West End, the world-famous Piccadilly Lights is the largest advertising display in Europe and will run the campaign for 24 hours a day, with the 3D full screen takeover appearing once an hour, from the 7th to 13th November.
