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H&M bring springtime to the streets of Australia

To celebrate springtime with a bang, H&M have teamed up with JCDecaux Australia to bring a real sense of spring to the streets of Sydney and Brisbane.

Promoting their new spring collection, the selected panels are vinyl wrapped to expand the artwork beyond the regular boundaries of a poster panel. The panels have been chosen in proximity to their stores to grab the attention of passers-by. This highly unique campaign also saw the first ever use of an Innovate panel within a kiosk – the kiosk was transformed into a gallery and combined traditional and digital Out-of-Home in a really effective way.

The campaign ran in Brisbane and Sydney from 19 -26 September 2017.

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