Life-saving Street Furniture in Manchester provides a powerful communications channel for brands

September 28, 2021

Manchester is the latest city to benefit from life-saving Street Furniture – thanks to the introduction of 17 digital Communication Hubs with public-access defibrillators by JCDecaux UK . The Communication Hubs also provide a powerful new opportunity for brand advertisers in the heart of the city.

Delivering a range of public services funded by advertising, the Communication Hubs also provide an exciting opportunity for brand advertisers to reach audiences in the heart of the UK’s second largest city. Click here to see more pictures of the 17 Communication Hubs in central Manchester.

In addition to the defibrillators, the innovative Communication Hubs offer accessible pay phones (free local calls), free charging points and public messaging, all paid for by the digital 6-sheet brand advertising on the Communication Hub. They are delivered thanks to a unique partnership between JCDecaux UK and The Community Heartbeat Trust Charity

Each of the 17 Communication Hubs offers an 86", high-definition digital 6-sheet advertising screen, enabling national advertisers and local businesses to keep the public up-to-date with relevant and timely brand messaging in the city centre.

The 17 city-centre locations include the busy shopping and commercial hubs of central Manchester, including unique access to the pedestrianised shopping streets including: Deansgate, Market Street, King Street and Manchester Piccadilly. With a population of more than 550,000, Manchester is the largest UK city region economy outside London. It has an outstanding reputation as a centre of excellence for business and retail, and is also renowned for its digital and IT, financial sectors and universities. In 2019 Manchester was voted “the most liveable city in the UK" (source: The Economist).

As this important initiative shows, the public screen of Out-of-Home advertising can play a key part in cities through the provision of valuable public amenities funded by advertising – including these life-saving Communication Hubs. I am delighted that thanks to JCDecaux UK’s partnership with the Community Heartbeat Trust Charity, we can bring these life-saving defibrillators to Manchester."

Phil Drye, Chief Commercial Development Officer , JCDecaux UK

We know that cardiac arrests can happen to anyone at any time and after calling 999 and doing CPR, using a defibrillator offers the very best chance to save a life. Having access to defibrillation really is key – as it can triple a person’s chance of survival. This partnership between the Community Heartbeat Trust and JCDecaux UK is bringing greater access to on-street defibrillators and have already been used 15 times by the public to try to save a life. Our defibrillators are designed for the public to use and don’t require any special training. When someone calls the emergency services from the communication hub, they will be given a code to unlock the defibrillator. The defibrillator has clear voice and visual instructions to guide the user through the process - and really can play a vital part in saving lives."

Martin Fagan, National Secretary, The Community Heartbeat Trust charity

The installation of this the life-saving street furniture began in 2019 and now comprises 90 Communication Hubs with defibrillators across 11 UK cities: Birmingham, Cardiff, Glasgow, Leeds, London, Manchester, Newcastle, Northampton, Portsmouth, Southampton and Stoke.

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