Ocean Outdoor brings Wimbledon to W12 in partnership with Westfield London

June 27, 2022
Selected tennis highlights will also be shown in 11 UK cities Selected tennis highlights will also be shown in 11 UK cities

In partnership with the All England Club and Vodafone, premium outdoor media owner Ocean Outdoor is helping to bring Wimbledon to fans across the UK through its full motion network.

The flagship activation is the Wimbledon Experience W12, located at Westfield Square and presented in association with Westfield London and the All England Club’s Official Partners. It will be open for a fortnight from June 27 to Sunday, July 10. Entry is free from 11am daily.

Tennis fans will be able to watch all of the matches from The Championships live on a large screen set within an English garden themed landscape with lawns, flower beds, livings walls and refreshment areas.

Vodafone, Official Connectivity partner of the Championships, will also feature as part of the W12 activation with its Wimbledon Walk of Champions, a unique virtual reality experience that gives fans the chance to step behind closed doors and retrace the steps of Wimbledon champions. Fans will walk the same path as previous champions, through the historic corridors and onto Centre Court.

Vodafone will offer the experience to visitors of the Wimbledon Experience W12 throughout the Championships (June 27 - July 10). It will also be available onsite at the Championships or as a mobile experience for fans at home.

By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens. The W12 Experience is also a chance for Wimbledon partners to connect directly with families and tennis fans all within the setting of an English summer garden."

Director of Ocean Labs Catherine Morgan

This summer, we’re excited to be combining Ocean Outdoor’s world-class digital screen capabilities with Westfield London’s experiential event space to bring the Wimbledon experience to W12 in an interactive format. The activation is a great example of creating a fun and engaging destination while delivering sporting entertainment to a wide range of audiences.”

Grace Charge, Head of Brand Experience and Partnerships - Europe at Unibail-Rodamco-Westfield

Ocean will also carry selected highlights from The Championships across its full motion network including 35 large format screens in 11 UK cities.

The loop will include 60 seconds of Wimbledon content including a live scoreboard provided by official data provider IBM, bespoke creative and 20 second daily match highlights throughout the duration of the tournament.

Ocean is in the fifth year of its partnership with the All England Club.

It is a great privilege that for two weeks a year, the eyes of the world turn to Wimbledon to watch The Championships. Alongside the BBC’s brilliant broadcast coverage, it is great to be extending the Wimbledon feeling across the UK through this partnership with Ocean Outdoor and their full motion network.”

Alexandra Willis, Director of Communications and Marketing at the All England Club

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 276
The Print Show 2022 Opens In... September 20, 2022 10:00 am 31
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 60
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 213
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 647

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Sustainability showcase for large format printing

Sustainability showcase f…

Aug 18, 2022 Rate: 0.00

New Kongsberg PCS online store simplifies and speeds up replacement of consumables

New Kongsberg PCS online …

Aug 18, 2022 Rate: 0.00

Hybrid Services to showcase new Mimaki print technology at The Print Show 2022

Hybrid Services to showca…

Aug 18, 2022 Rate: 0.00

PRINTING United Alliance names students selected for annual Scholarship Award Program for the 2022-23 academic year

PRINTING United Alliance …

Aug 18, 2022 Rate: 0.00

Sign & Digital UK back for 2023 with a new look

Sign & Digital UK bac…

Aug 17, 2022 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Features/Applications

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

Global Printing Enterprises brings ‘FRIENDS™ Experience’ to life with Drytac ReTac Smooth 150

Global Printing Enterpris…

Aug 09, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

MacroArt’s collaboration with one of River Island’s key charity partners helps bring Newlife to the high street

MacroArt’s collaboration …

Aug 02, 2022 Rate: 0.00

Minoh gets creative with Drytac ReTac Textures Linen in eye-catching wall graphics project

Minoh gets creative with …

Jul 11, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH