Race to help save the Third Pole begins

July 25, 2022
Appeal for reforestation programme gets underway Appeal for reforestation programme gets underway

UK based charity Pipal Tree has launched a major appeal across outdoor advertising screens to help reverse the effect of climate change in Nepal.

The disaster relief charity is working with out of home media owner Ocean Outdoor in an attempt to raise £125,000 to reforest areas of Nepal, the ninth most affected country in the world by climate change.

The outdoor ad campaign asks people to text small donations of £1 or £3 and audiences are invited to scan a QR which takes them to a fundraising page to find out more.

The goal is to plant one million trees in south east Nepal over the next decade. This appeal centres around the creation of a living memorial forest for the 120,000 Gurkhas who fought alongside Britain in World War II.

Nepal is the ninth most impacted country from climate change. We are losing the Third Pole as it’s called. The glaciers in the Himalayas are melting very quickly and temperature rises are two to four times the world average. A catastrophe is looming in this area, but at the end of the day we are all in the same boat. The environment is the biggest challenge for all of us.

“Our campaign will support the planting of 110,000 saplings, one for each Gurkha solider who served in the Second World War. By creating this living memorial, we will repay a debt to those bravest of the brave who helped us overcome an earlier existential threat."

Pipal Tree founder and CEO Philip Holmes

The Pipal trees and other fruit bearing native species will enhance carbon capture and create a wildlife corridor along the banks of an exposed river, a migratory route for the wild elephant population which is rapidly dwindling. The charity is using a new reforestation rapid growth technique developed in Japan. The Miyawaki method is one of the fastest methods of creating tree cover quickly and will benefit local communities and farmers.

Pipal Tree aims to introduce Nepal’s first eco-camps which can be used by gap year students, schools and colleges to stay near to the forest and get involved in community projects. Income from eco-tourism will help the forest to become self-funding, allowing more trees to be planted in the future.

Philip has worked in Nepal for more than 20 years, most recently in disaster relief and now reforestation. Ocean staff voted to support this project as part of our Drops in the Ocean sustainability programme. Times are tough and money is tight, but if we can inspire 125,000 people to donate one pound, we will be making a real difference in the fight against climate change.”

Ocean Outdoor chief marketing officer Richard Malton

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am
The Print Show 2023 Opens In... September 19, 2023 10:00 am 103
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 132
Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 264
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 355

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Gibson 3200 hybrid flatbed/roll-to-roll printer installation at Urban Print and Design in Southend

Gibson 3200 hybrid flatbe…

May 22, 2023 Rate: 0.00

Soyang Open House event demonstrates award-winning capabilities of Fujifilm’s 5m Acuity Ultra R2 roll-fed printer

Soyang Open House event d…

May 22, 2023 Rate: 0.00

Fiery at FESPA Global Print Expo: See the difference for large format and specialty printing

Fiery at FESPA Global Pri…

May 22, 2023 Rate: 0.00

Visitors set to gain new perspectives at FESPA Global Print Expo 2023 and Personalisation Experience

Visitors set to gain new …

May 19, 2023 Rate: 0.00

Kernow Coatings launch 8 new products for wide format printers: signage, display & interior decoration

Kernow Coatings launch 8 …

May 19, 2023 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00


UFabrik used for Super Mario Bros promo wall and ceiling graphics

UFabrik used for Super Ma…

Apr 20, 2023 Rate: 0.00

Edinburgh designer brings unique look to John Mark wallpaper with HP Latex 2700W printer

Edinburgh designer brings…

Apr 11, 2023 Rate: 0.00

Print Station chooses environmental materials from CMYUK for vegan child-friendly restaurant in Royal Windsor

Print Station chooses env…

Mar 22, 2023 Rate: 0.00

Reaching new printing heights with the Roland IU-1000F UV-LED flatbed printer

Reaching new printing hei…

Feb 27, 2023 Rate: 0.00

Makroser Tekstil’s carpet production soars with a Mimaki TS300P-1800 sublimation transfer printer

Makroser Tekstil’s carpet…

Dec 20, 2022 Rate: 0.00

Your 1100 x 100 Banner Here