Sir Elton John in campaign to promote compassion

January 04, 2021
Sir Elton John will be featured in a new Out-of-Home (OOH) campaign this holiday season with the message, “A knight fighting for those with AIDS. Compassion - Pass It On.” Sir Elton John will be featured in a new Out-of-Home (OOH) campaign this holiday season with the message, “A knight fighting for those with AIDS. Compassion - Pass It On.”

The nationwide OOH campaign being displayed across JCDecaux advertising sites including roadside, retail and rail locations from The Foundation for a Better Life will run for two-weeks from 28 December 2020. Launching concurrently in both the UK and the USA, the campaign encourages the public to ‘Share a message of compassion’ across social media, using the hashtags #Compassion and #PassitOn.

If we can find the love as a global community to agree that every life has equal value, if we can summon the compassion to provide treatment and prevention for everyone living with HIV – and I mean everyone, no matter who they are, where they live, or how rich or poor they may be – we can end AIDS forever."

Sir Elton John Founder of the Elton John AIDS Foundation

Sir Elton John’s devotion to the important cause of AIDS awareness and research is well known around the world and we are honoured that he has so generously agreed to participate in our #PassitOn campaign in the UK and the USA. Our campaign creative pays tribute to the work of The Elton John AIDS Foundation and shines a light on the role that we can all play by showing compassion for others in our day-to-day lives."

Gary Dixon President of The Foundation for a Better Life

This is an inspiring message from The Foundation for a Better Life and a very public thank you for the work of Sir Elton John, on the most public of all advertising mediums Out-of-Home. We are proud to bring this campaign to Out-of-Home screens this holiday season, connecting with people across the UK."

Mark Bucknell Chief Commercial Officer

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