LDN Drive is set to transform the opportunities for advertisers to drive brand fame in the capital, with the channel delivering 60m fortnightly viewed impressions (or 10m fortnightly viewed impressions at 15% SOT)* across 68 screens in 29 London boroughs.

JCDecaux has commissioned the globally renowned Zaha Hadid Design to create a landmark advertising structure in London that integrates public art, contemporary design and digital media. Unveiled today, The Kensington provides brands with a unique communications’ channel in the capital that combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel design. The launch clients are Audi (in partnership with Talon and PHD) and Coty (planned and booked through Zenith and Posterscope).

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