This week Google extends its ‘Make the Most of Summer’ campaign with a responsive, data driven, nationwide, digital OOH push that demonstrates the little ways in which Google is there to help you enjoy the summer.

A mountainous challenge was tackled last weekend by a group of JCDecaux people. In aid of Great Ormond Street Hospital Children's Charity, the strong team of 41 hikers embarked on a journey to complete the Three Peaks Challenge.

The first pop-up of its kind for the brand in the UK features a replica Spitfire with a wingspan of 11 metres, located in the exhibit area of Heathrow Terminal 2 Departures.

LDN Drive is set to transform the opportunities for advertisers to drive brand fame in the capital, with the channel delivering 60m fortnightly viewed impressions (or 10m fortnightly viewed impressions at 15% SOT)* across 68 screens in 29 London boroughs.

JCDecaux UK, the number one in OOH and DOOH, today announces a strengthening of its senior leadership team as it continues to digitally transform its business.

Kinetic Global CEO Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress be be held at the Intercontinental Hotel Dubai Festival City on May 1-3 2019.

A series of Christmas card designs by Edinburgh school pupils are brightening up Princes Street this festive season by being displayed on all the street’s digital bus shelter screens.

International Out of Home association FEPE International’s 60th anniversary Congress is now open for registrations. Congress, with the theme The Fame Game, will be held at the Intercontinental Hotel in Dubai from May 1 to 3 2019.

Busy commuters in London will be targeted with posters encouraging them to ‘Escape the rat race’ – in a campaign by Cool Company, a Swedish brand that aims to change the way people work in the UK. Reaching aspiring and current freelancers, the campaign will run until 16 December across 6-sheet and bus shelter posters city-wide. Working with the creative team at JCDecaux, the campaign was booked as part of the ‘Nurture’ programme, created for brands that are new to Out-of-Home advertising.

The airport environment has always had a well-established association with fragrances, and this year has seen a number of premium fragrance brands take advantage of this emotive space and increase their presence at Heathrow.

JCDecaux has commissioned the globally renowned Zaha Hadid Design to create a landmark advertising structure in London that integrates public art, contemporary design and digital media. Unveiled today, The Kensington provides brands with a unique communications’ channel in the capital that combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel design. The launch clients are Audi (in partnership with Talon and PHD) and Coty (planned and booked through Zenith and Posterscope).

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