Three tips for high-impact construction site advertising

July 04, 2018
Onlineprinters has launched a new web-to-print tool for banners, allowing construction fence banners to be designed in no time Onlineprinters has launched a new web-to-print tool for banners, allowing construction fence banners to be designed in no time Onlineprinters GmbH

Advertising at construction sites and properties for sale is one of the most economical marketing tools in large-format outdoor advertising and its impact is often underestimated. Advertising banners and wraps transform construction sites into attention-grabbing statements anywhere. We will give you some tips to make the most of this great marketing opportunity.

Three tips for banner advertising

To create lasting and highly visible advertising at construction sites and in similar locations, the choice of material is crucial. PVC is often used for this purpose. The material is rugged and durable but also has a number of disadvantages. "PVC is both durable and opaque, but this can be a problem in windy conditions. So it's better to opt for permeable mesh fabric to advertise on construction fences and scaffolds," Christian Würst recommends; he is the Chief Commercial Officer of Onlineprinters.

The message should be short and to the point. In terms of design, Christian Würst recommends: “When advertising on large areas, it's important that potential customers can grasp the advertising message at a glance. A few catchy words, the website and the logo are enough for construction fence advertising to create a powerful impact."

In addition to construction sites, a lot of sports and recreational facilities provide outdoor advertising space that can often be rented for a relatively low annual fee. You may even get a say in the placement of your advertising.

Designing advertising banners online

The Onlineprinters online shop now allows customers to design custom advertising banners for construction sites online. This has the advantage that handicraft businesses that want to use this type of advertising no longer need graphic design services. The construction site banner is designed in a few minutes ready for print-out.

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