Walki upgrades green solutions for the out-of-home (OOH) advertising billboards

August 30, 2019

Walki is introducing upgrades of its Walki Print Media XXL family of products for sustainable out of home advertising billboards.

Polyvinyl chloride (PVC) has for many decades been the preferred material for Out-of-Home (OOH) advertising billboards and banners despite posing substantial environmental risks. Its manufacturing process produces chlorine gas, while its disposal also releases dangerous toxins into the environment. The material is not biodegradable and hard to recycle and hence the only disposal options are either incineration or dumping it in landfills.

A new generation of consumers is driving the change towards more sustainable options. Walki’s Walki Print Media XXL family of products provides sustainable printing and imaging solutions.

Although the products have been available for quite a while, the anti-PVC movement really started gaining momentum recently, partly prompted by environmentally conscious millennials."

Luk Meys, Walki’s Global Category Manager, Imaging

Walki will soon be rolling out further improvements to this family of products. In the near future, the Walki Print Media XXL range will be suitable for printing with environmentally sound, water-based latex inks next to the current printability with UV inks.

“The next generation of the product will also be certified flame retardant, making it suitable for indoor use in public places.

Using ultra-light, tear resistant and recyclable raw materials, this sustainable print media combines specific base materials and functional polymers. Apart from being PVC-free and pfthalate-free, Walki Print Media XXL is also 100 percent recyclable, halogen-free and REACH-compliant, which means that it complies with EU regulation regarding registration, evaluation, authorisation and restriction of chemicals.

It also weighs less than half as much as traditional PVC-based products, making transport, storage and handling far less cumbersome.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

PRINTING United 2019 Opens In... October 23, 2019 10:00 AM 35
FESPA Global Expo 2020 Opens In... March 24, 2020 11:00 AM 187
Sign & Digital UK 2020 Opens In... April 28, 2020 10:00 AM 222
drupa 2020 Opens In... June 16, 2020 10:30 AM 271
Your 300 x 300 Banner Here
The Print Show 2019 Opens In... September 17, 2019 10:00 AM

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...