WOO launches Global Guidelines for OOH Audience Measurement

June 16, 2022

The World Out of home Organization has launched its new Global Guidelines for Audience Measurement, at the WOO Global Congress in Toronto. The Global Guidelines were collated by Gideon Adey with the committee chaired by Neil Eddleston.

Building on the existing 2009 ESOMAR guidelines, the aim is to promote sector growth across the world by improving the value, accountability and trust in Out of Home everywhere and updating existing best practice for the Digital Out of Home era (DOOH.)

This includes:

  1. The measurement of DOOH 
  2. Contemporary data for automated trading and attribution
  3. Cross Media Measurement practice

The guidelines were created with collaboration worldwide from:

11 Audience Measurement bodies (Australia, Belgium, Canada, Germany, Japan, New Zealand, South Africa, Sweden, Switzerland, UK, US); 2 Regional Bodies (China, LatAm) and 4 international OOH companies (JCDecaux, Clear Channel, Talon and Posterscope.)

The WOO working party was chaired by ESOMAR guidelines Chair Neil Eddleston and collated and written by WOO Measurement Consultant Gideon Adey.

The guidelines are published as a 96 page e-book covering measurement and governance principles; the revised requirements for OOH Audience Measurement, a practical review of Global Measurement approaches, definitions and glossary of terms and links to contributors and background documentation.

The new guidelines are a living document to be regularly updated with new developments and techniques as appropriate.

Audience measurement is one of the keys to growing the medium and we're enormously grateful to Gideon Adey and Neil Eddleston for their work in bringing us up to date for the digital age of measurement. The whole industry will now be much better equipped for future growth."

WOO CMO Richard Saturley

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 239
The Print Show 2022 Opens In... September 20, 2022 10:00 am
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 23
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 176
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 610

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Mutoh Europe introduces hazard free sign and display ink

Mutoh Europe introduces h…

Sep 21, 2022 Rate: 0.00

Mondi invests in new research and development centre at Mondi Steinfeld

Mondi invests in new rese…

Sep 21, 2022 Rate: 0.00

Fujifilm announces return of “Peak Performance Print Experience”

Fujifilm announces return…

Sep 20, 2022 Rate: 0.00

15 years of swissQprint

15 years of swissQprint

Sep 20, 2022 Rate: 0.00

Drytac’s market leading products to feature at The Print Show 2022

Drytac’s market leading p…

Sep 14, 2022 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Features/Applications

MacroArt “Catches ‘em all” with stunning Pokémon World Store graphics

MacroArt “Catches ‘em all…

Sep 05, 2022 Rate: 0.00

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

Global Printing Enterprises brings ‘FRIENDS™ Experience’ to life with Drytac ReTac Smooth 150

Global Printing Enterpris…

Aug 09, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

MacroArt’s collaboration with one of River Island’s key charity partners helps bring Newlife to the high street

MacroArt’s collaboration …

Aug 02, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH