Direct Edge expands capabilities, increases efficiencies, and delights customers with installation of Fujifilm J Press 750S

June 11, 2021
Left to right - Ryan Brueckner and Ryan Clark, co-founders of Direct Edge Left to right - Ryan Brueckner and Ryan Clark, co-founders of Direct Edge

In the spirit of continuous innovation, FUJIFILM North America Corporation, Graphic Systems Division, worked closely with Direct Edge, a print communication company with two locations in Orange County, California and a location in Denver, Colorado, to install a FUJIFILM J Press 750S at one of its Orange County locations. Direct Edge’s robust portfolio includes sports and event venues, retail (in-store signage/displays at grocery, clothing, and liquor stores), as well as banks and quick-service restaurants.

Direct Edge added the J Press 750S to their lineup after much success with the previous generation J Press 720S. After experiencing the versatility and efficiency of that unit, they were eager to update their unit, as the J Press 750S can accommodate larger paper sizes (6-up vs. 4-up), resulting in an increase in operations efficiency and improved ROI. Direct Edge estimates that the J Press is cutting operating costs by 50% vs. their existing production toner device, which they plan to remove.

At Direct Edge, we are always investing in opportunities to provide our clients with the highest print quality while minimally impacting costs. We have confidence that the J Press 750S inkjet’s proven technology is far superior in quality, cost and color,” said Ryan Brueckner, co-founder of Direct Edge. “This allows us to start winding down our toner devices and eventually phase them out.”

The new J Press has allowed Direct Edge to move projects off presses that cost more money to run and have a lot of material waste, increasing cost savings and sustainability that will directly benefit its clients. Direct Edge uses multiple print platforms – wide format and narrow format, both conventional and digital – also known as printing “cross platform”, to be able to provide their customers with a complete printing solution, bolstered by the capabilities of the J Press.

A company like Direct Edge that produces print for many varying vertical markets including quick service restaurants, events, retail, financial and beverage, highlights the versatility and value the J Press delivers to a print provider,” said Tom Pokorny, director, product management, FUJIFILM North America Corporation, Graphic Systems Division. “The investment in their new J Press 750S will continue to deliver on the business expansion they’ve been experiencing and increased operations efficiency for Direct Edge.”

The J Press’s ability to run up to 24 pt. stock and the fact that the first sheet produced on the J Press is sellable, makes it the only platform to meet this large customer segment and application need. “No other printing asset we have can meet this significant business opportunity,” said Brueckner. “Because of the capabilities J Press offers, and the print efficiencies it creates, we can now offer our clients even higher product quality while keeping costs down, significantly improving our own margins.”

And in addition to the high print quality, we have customers who will accept nothing but the J Press for their jobs, even if it means they have to wait a bit longer or spend a bit more,” added Brueckner. “Add in the incredibly competitive pricing we’re able to offer because of the increased efficiencies of the J Press, it’s clear that the J Press 750S is truly helping us grow our business into the future.”

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