HP helps brands tap into print personalization market

January 17, 2019
HP Graphics Solutions introduces personalization framework for brands to accelerate business growth  and increase consumer engagement HP Graphics Solutions introduces personalization framework for brands to accelerate business growth and increase consumer engagement

HP has unveiled its framework, The Personalization Pinwheel, to help brand owners tap into the growing personalization market. Informed by insights from more than 45 million online conversations across the globe, the framework hones in on what motivates consumers to personalize – from photo books to magazine covers to consumer packaged goods - and how brands can capitalize on those motivations.

“Personalization is a powerful tool to create meaningful experiences with consumers. It increases brand loyalty and engagement and at the same time accelerates business growth and speed to market,” said Nancy Janes, global head of brand innovation, HP Inc. “HP’s digital printing capabilities are transforming how consumers connect to brands through personalized packaging and products.”

“In our eyes, personalization encompasses far more than just customized or stylized products,” said Charles Ohiaeri, chief fulfillment officer, Zazzle. “It’s about how we can intelligently curate and contour the whole experience for those in our community – makers, designers and consumers alike. HP’s digital printing solutions allow us to serve our customers in ways we would not have considered previously.”

HP’s research uncovered the digital print advantages of the Personalization Pinwheel:

  • Fingerprinting: drive share of market through collectability of unique items
  • Flying Your Flag: drive engagement by personalizing products according to heritage/ codes
  • Letting It All Hang Out: increase connection with Millennials and Gen Z by celebrating consumer stories individually
  • Permission to Indulgence: allow consumers to tailor their experience of the world to their own unique preferences
  • Bringing Bonds to Life: grow penetration by expanding into gifting and e-commerce through fully customized products
  • Mindful Materialism: build value and differentiate through purpose by enabling consumers to express their own voice in solving social or environmental issues

To learn more about the HP Personalization Pinwheel and why personalization matters, register here for HP’s Power of Personalization webinar on January 23, 2019 at 6 a.m. PT.


Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

The Print Show 2019 Opens In... September 17, 2019 10:00 AM 26
PRINTING United 2019 Opens In... October 23, 2019 10:00 AM 62
FESPA Global Expo 2020 Opens In... March 24, 2020 11:00 AM 215
Sign & Digital UK 2020 Opens In... April 28, 2020 10:00 AM 250
Your 300 x 300 Banner Here
drupa 2020 Opens In... June 16, 2020 10:30 AM 299

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...