“We had followed what Ricoh had been doing,” Mr van Beuge says. “We went for a demo and what we saw was compelling. I was really impressed with the quality and the opportunity it would open for additional work.” The white print function is ideal for creating impact on coloured papers and card, for social stationery including invitations for example. The 700mm long sheet format is ideal for folders and for more creative formats.
The first job Push Print printed was a 320x320mm booklet which it would not have been able to produce before the Ricoh PRO C7110SX was installed, says the managing director.
“We are showing customers what the press can do and how that creativity can be applicable to their business. It is something a bit different that they will not have seen before,” he says. “All have been very positive so far.” Mr van Beuge is looking forward to working with Ricoh’s neon yellow toner. “It will be incredible to have that toner,” he says, “especially to make invitations stand out and it would fit in with the branding style that a couple of customers have.”