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Push Print pushes creative boundaries with white and neon print thanks to Ricoh

Push Print managing director Bradley van Beuge says that the long sheet printing and extra colour are already being appreciated by customers. “A lot of our customers have taken to the ability to print white on wedding invitations or for restaurant openings and menus,” he says. The 11-year-old company started in print management before bringing print in-house. As a consequence, it has a strong customer focused ethos and production is supported by an in-house design team.

“We had followed what Ricoh had been doing,” Mr van Beuge says. “We went for a demo and what we saw was compelling. I was really impressed with the quality and the opportunity it would open for additional work.” The white print function is ideal for creating impact on coloured papers and card, for social stationery including invitations for example. The 700mm long sheet format is ideal for folders and for more creative formats.

The first job Push Print printed was a 320x320mm booklet which it would not have been able to produce before the Ricoh PRO C7110SX was installed, says the managing director.

“We are showing customers what the press can do and how that creativity can be applicable to their business. It is something a bit different that they will not have seen before,” he says. “All have been very positive so far.” Mr van Beuge is looking forward to working with Ricoh’s neon yellow toner. “It will be incredible to have that toner,” he says, “especially to make invitations stand out and it would fit in with the branding style that a couple of customers have.”

“The fifth colour capability is an excellent asset for businesses like Push Print who want to separate themselves from the competition but more importantly, take a new compelling message to their clients. Marketers and other print buyers will see how their campaigns will return stronger results by using new substrates and working with designers on the fifth colour specifically for more ways to gain cut through.”
Tim Carter, commercial print sales director, at Ricoh

Graphic Display World

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