Speaking for the Sign & Digital UK team, Marketing Manager, Jane Lewis said
“The show theme ‘Creativity brought to life’ is an emotive idea. We wanted to make a direct link between the art and creativity of people, both in our industry and the industries that rely on ours, and to include the cutting-edge technology, equipment and suppliers present at Sign & Digital UK. Focusing on people and the face-to-face nature of exhibitions to build and enhance business relationships, the campaign highlights the direction the industry is moving towards greater customisation, personalisation and individuality.”
EG Creative are the agency behind this striking design and Ian Bamford, Business Director explained how he interpreted the brief given to him by Sign & Digital UK
“We wanted to signal a change with the campaign and appeal to the wider creative community. Sign & Digital UK really is a showcase for innovation. The visitor experience is hugely important, so we needed to convey a sense of expectation and of possibility. It’s about saying to the wider creative community 'Whatever idea you have, it can be delivered.' The reality is, it’s only when it’s applied does something truly come to life. That’s when it moves beyond an idea and exists in the real world."
The website showcases leading suppliers from across the sign making, digital printing, display, décor and design industries. Many of the prime stands at Sign & Digital UK 2018 are already booked. Suppliers who have already confirmed they will be exhibiting at the 2018 event include: 2innovate Solutions, AG/CAD DYSS, Blackman & White, Brett Martin, Clarity LED, Epson (UK), i-Sub, Leopold, Lion Picture Framing Supplies, Perfect Colours, Rollsroller, Rotatrim, Signmaster Systems, Spandex, Tecna UK, Ultima Displays, Your Print Specialists, Vivid Laminating and Zund Plotting Systems (UK) Ltd and many more. With new show features to be announced in the coming months, including an expanded Sign Trade Services Pavilion which proved so popular at the 2017 show, an enhanced programme of free-to-attend seminars and the introduction practical demonstration workshops, Sign & Digital UK 2018 will once again be a hub of innovation and creativity.