Producing color-critical, innovative packaging requires connecting brand owners, creative agencies, pre-media graphics companies, and printers in a completely digital workflow. Remote Director plays a key role in the Brandkey digital process, allowing brand owners to control cost, minimize production time, and facilitate multi-stakeholder visibility on packaging projects. The pandemic accentuated the need for this packaging ecosystem. In a world where the key stakeholders need to collaborate in a remote work environment, Remote Director allows for creating color-accurate online proofs to share with anyone, anywhere.
“Traditional pre-media companies are bricks-and-mortar, with graphic artists and plate makers producing proofs and plates, and customer service representatives shipping them to different locations,” said Brandkey Chief Operating Officer Paul Biernat. “We have built a cloud-based graphics and vendor compliance company, with project managers and production people who can be anywhere in the world. Adopting Remote Director allows us to have a solid monitor or virtual proofing solution that is environmentally friendly and in tune with our company mission.”
“Brandkey has engineered a model for brand solutions that allows for a complete digital workflow for packaging between brand owners, advertising agencies, pre-media graphic providers and print production facilities,” said Vicki Blake, ICScolor Vice President. “Hard copy proofs “break” an otherwise totally digital workflow – which costs a lot of time and money. By eliminating this, Brandkey helps their clients get to market more quickly.”
“In every scenario, we see that the brand owners are hungry for change, and they're trying to change internally,” said Biernat. My goal was to build a production and project management solution that was as seamless as possible. While Remote Director has always had excellent tools and features, knowing what we needed in the next few years—and seeing our shared philosophy—made the adoption a natural fit. The past four years have proven that decision was precious and timely.”
