Icon Digital specializes in All Things Visual, a summation of the numerous services they offer. With multiple divisions, Icon can help brands bring to life immersive environments through display graphics and also create the ultimate experience through digital signage and content strategy. To do this, and help their customers realize their vision, the team at Icon knew that the P5 350 HS was the right solution to bring into the mix. “Beyond the productivity potential, which is critical to us, the versatility that the P5 350 HS brings to the table is what helps us to continue to go beyond our clients’ expectations. The ability to deliver whatever it is a client needs and the ability to consistently deliver it on time is what sets us apart.” Commented Juan Lau, President, Icon Digital.

Durst and Icon Digital have partnered together for almost 15 years, with the P5 350 HS being the fifth Durst press installed at Icon. In conjunction with Durst hardware, Icon also operates on Lift Software, an ERP system offered by Durst. “It is a true testament to Durst innovation when a customer continues to turn to us for the latest technology. Our relationship with Icon is built on trust, collaboration, and our commitment to providing best-in-class production technology so they can continue to offer the best to their customers,” said Tim Saur, CEO and Managing Director of Durst North America, of the relationship. “We are proud to have Icon Digital as a partner and friend, and look forward to the future together.”

The high-performance P5 350 HS has proven to be the most efficient hybrid printer on the market, designed specifically to increase efficiency and production capacity. Winner of the 2022 EDP awards, this all-in-one hybrid solution for roll and board media has a printing width of up to 11.48 feet (3.5 meters) and reaches a productivity up to 7,000 sq.ft/h. Equipped with Durst Print Workflow software and exclusive Durst Analytics, the P5 350 offers enhanced production efficiency from day one.