Display Wizard install the new Jetrix LXIR320 large format roll to roll digital LED-UV printer

July 05, 2019

Display Wizard was founded in 2004 and since then has grown steadily to become one of the most reputable companies in the display and exhibition industry. They specialise in pop up stands and all manner of displays for exhibitions and trade shows, including exhibition stand hiring.


Display Wizard were running four HP latex 360’s and were facing a number of different print quality issues such as media deformation and poor durability. Much of their work is producing panelled pop up drops and the latex machines would print drops at different lengths, which made panelling impossible. They needed a solution to replace all the machines, which provided a reliable quality and speed. They wanted to achieve consistent prints at a lower cost and to increase print capacity.


After requesting two quotes and looking at the EFI 32r and the Agfa Anappurna RTR3200i LED, Display Wizard came for a demonstration of the LXiR320. The EFI produced marginally better prints, was slightly quicker and had more features; however was double the cost. The Agfa was slower and more expensive to run, therefore the Jetrix LXiR320 combined good quality print with a reasonable price and low running costs.


The immediate advantages were they could produce prints much quicker and at a consistent good quality. They don’t experience any media deformation, stretching or colour differences from print to print due to the UV LED curing. Since installing the machine Display Wizard haven’t had to reprint any jobs and can now produce larger banners in house due to the 3.2m edge to edge printing.


The LXiR320 has taken on the print work of four HP latex printers whilst consuming less than half of the ink the HP’s did. The lower ink costs and consumption, paired with the reduced power due to the LED lamps means the company has increased their profit margins massively.


Purchasing a Jetrix LXiR320 has furthered Display Wizard as a company. Increasing profitability, quality, speed and much more.

We were running four latex printers which were causing no-end of print quality issues. Now we can produce jobs much quicker and at a consistent quality. We don't have any media deformation, stretching or colour differences and since installing the machine, we haven't had to reprint any jobs. The speed is so excellent, the JETRIX now does the work of four of our previous printers, whilst using less than half of the ink."

Pete Simmonds, MD of Display Wizard

For further information on Display Wizard, please visit www.displaywizard.co.uk.

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