Hollywood Monster installs EFI VUTEk Q5r roll-to-roll printer from CMYUK

May 19, 2022
L-R: Simon McKenzie, CEO, Hollywood Monster; Robin East, Group Commercial Director, CMYUK; Andrew McKenzie, Director, Hollywood Monster L-R: Simon McKenzie, CEO, Hollywood Monster; Robin East, Group Commercial Director, CMYUK; Andrew McKenzie, Director, Hollywood Monster

Birmingham-based Hollywood Monster has installed an EFI VUTEk Q5r from CMYUK to cope with demand after a record-breaking four months.

This the tenth VUTEk printer the company has purchased from CMYUK in a relationship that began almost 17 years ago. It coincides with Hollywood Monster’s 30th anniversary, and is the first VUTEk printer the company has purchased without first seeing a demonstration.

“We’re buying total quality, a highly engineered product with a good return on investment that we have maximum faith in,” says Simon McKenzie, CEO, Hollywood Monster.

The need for the purchase is the result of a buoyant order book for 2022 that includes firm commitment from retailers, supermarkets, and a number of large sporting events. To cope with the volume and speed required, Hollywood Monster needed to replace one of its older 5m printers, an EFI VUTEk GS5000r that has been a tireless workhorse for a decade.

“The GS5000r has output millions of pounds worth of work, so it’s definitely earned its keep but it’s too slow now,” says Simon.

The Q5r was chosen for its phenomenal industrial printing capacity. “We’ve ordered this printer purely for quality high volume output. We've not added any extras like eight colours or white inks because our HS125 Pros and 5r covers this. We just wanted a 5m printer to reliably keep pumping out high quality print,” he says.

EFI Technology – underpinning company growth

Hollywood Monster bought its first VUTEk printer in 2006 purchasing a QS2000 UV hybrid from CMYUK. Up until this point it had been using NUR and Scitex equipment, but the purchase of the 2m wide QS2000 began a partnership with CMYUK that remains as strong as ever today.

From then to now, Hollywood Monster has remained loyal to EFI, using its technology to underpin its business growth. However, where Simon feels EFI VUTEk really made a great leap forward is with the HS125 Pro 3.2m UV LED flatbed and the high-speed roll-to-roll 5m EFI VUTEK 5r UV LED, which offers a re-engineered printing algorithm for newly developed white printing modes, increased speed and enhanced quality.

“Like the HS125 Pro and the h5, the Q5r really pushes performance. Compared to the generation of GS machines before, it’s like chalk and cheese. We’re buying the new printer for nearly the same price as we did the old GS but this is more robust, more finely tuned, performs to another level. The price just doesn’t reflect this, it’s very affordable,” he says.

CMYUK, a true partner

The relationship between Hollywood Monster and CMYUK that began in 2005 has seen both companies grow and transform into leading lights within the wide-format digital printing industry.

“The longstanding partnership that we have with CMYUK has been highly beneficial. They have always provided excellent impartial advice that has been about our aspirations as a business, but it hasn’t just been about equipment and materials, CMYUK is tops when it comes to finance and supporting customers with the right package. It’s this customer-centric approach that has earned CMYUK such a good reputation. They have never let us down,” says Simon.

As well as CMYUK advising and supplying printer equipment to Hollywood Monster, both have worked together in promoting and establishing Kavalan PVC-free banner material as a viable replacement to traditional PVC. In the early days of Lockdown, Hollywood Monster was able to take time to extensively test Kavalan in terms of print quality, pull, tear and strength tests to ascertain if it could deliver greener more sustainable solutions to its customer base for when the bounce back happened.

“The move away from traditional PVC has certainly gained huge momentum in the last year or so,” says Simon. “We’re printing way more textiles than we used to for our exhibition customers who would usually use a traditional PVC backdrop. The shift in balance from PVC to non-PVC has been massive, I’d say it’s about 75 per cent.”

In addition to the right technology and the best suppliers, Simon attributes Hollywood success down to hard work and staff dedication. “As a business we have been unrelentingly ambitious, and our priority has always been our clients who trust us 100%. If you look after your customers, they will buy from you and keep coming back. This central ethos has served us well, enabling us to attract larger clients like McDonalds and the Westfield Group. Bigger clients bought substantial budgets and were matched with our formidable in-house skills and cutting-edge production processes. We just became really assured that we were on the right track, which is where we are today,” he says.

The staff – lifeblood of the business

Hollywood Monster is a family run company. At the helm are three directors, brothers Simon and Andrew McKenzie plus brother-in-law Tim Andrews. Staff turnover is very low, with the average length of service topping 12.5 years per head, with a number of staff racking up over 20 years. While continual investment in technology facilitates the work, Simon insists that it’s the production staff that make it all possible, working as one towards a common goal.

“At Hollywood Monster everything is geared to delivery,” he says. “We make sure the customer gets exactly what they were told they’re going to get, when they were told they were going to get it, and that it looks exactly how they thought it was going to look.”

The days prior to Lockdown in March 2020 were extremely challenging as the company’s exhibitions and events clients in UK and Europe cancelled jobs, wiping off over £1.5m from the order book. Now safely on the other side, Simon says both himself and his fellow directors were immensely proud of how the staff dealt with those unchartered dark days – something they will never forget.

“During Lockdown, our workforce came into its own producing PPE, safety signage, and floor graphics. Staff had been at home for eight weeks – terrified for their jobs, suffering with their nerves – not to mention their mental health but when we called them back in, they absolutely smashed it. We all did. We produced over £2.5m worth of floor graphics. Who would have foreseen that these printers could have put PPE into offices, travel hubs and the like? It was an amazing use of our equipment, transforming print into an essential service.

“Time and time again our staff just pull it out the bag. They routinely work weekends and never moan. They want to get the job done and they genuinely care about the business. It really is a family here. Spending 50 waking hours plus at work per week, means you see your work colleagues more than you see your loved ones at home,” he says.

Future focus

Hollywood Monster has now recruited several new staff members in line with its primary focus to retain clients and grow with them. Business has never been so good, and Hollywood wants to ensure that its customer service never loses its edge.

Says Simon, “We want to make sure all our customers feel loved and that there’s nowhere else they want to go. The new staff are dealing with a 20% increase of client spend which equates to about another £1.8 million in sales. We want to continue to stand out from the crowd. We are here 7 days a week and offer a same day service whether that be a Saturday, Sunday, Tuesday or Wednesday. It’s all about trusting that Hollywood Monster can deliver every single time. We're certain that we're talking to the right kind of clients and will grow with them. This confidence has led us to purchase the new EFI VUTEk Q5r, which we believe will help us deliver an even better service.”

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 326
The Print Show 2022 Opens In... September 20, 2022 10:00 am 81
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 110
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 263
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 697

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

CoverUp invests in an EFI VUTEk Q5r printer from CMYUK

CoverUp invests in an EFI…

Jun 29, 2022 Rate: 0.00

Kongsberg PCS enjoys record sales success at FESPA Global Print Expo 2022

Kongsberg PCS enjoys reco…

Jun 29, 2022 Rate: 0.00

Printing Expo Online doubles the size of Zone 2 with new additions

Printing Expo Online doub…

Jun 29, 2022 Rate: 0.00

Ocean Outdoor presents first ever real world and metaverse collaboration through digital out of home

Ocean Outdoor presents fi…

Jun 29, 2022 Rate: 0.00

drupa 2024 is well on track

drupa 2024 is well on tra…

Jun 28, 2022 Rate: 0.00

Featured News

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Arrival of Bürkle LFC 2100 liquid laminator enhances Studio One’s in-house finishing capabilities

Arrival of Bürkle LFC 210…

Feb 22, 2022 Rate: 0.00

Sir David Attenborough surprises commuters by turning Piccadilly Circus ‘Green’

Sir David Attenborough su…

Feb 14, 2022 Rate: 0.00


Roland DG’s VersaUV LEC2-640 UV printer reproduces famous ceiling artwork for exhibition in Japan

Roland DG’s VersaUV LEC2-…

Jun 09, 2022 Rate: 0.00

Imageco helps Dr. Martens take a sustainable step forward, with support from Drytac and HP

Imageco helps Dr. Martens…

Jun 07, 2022 Rate: 0.00

Artworks Solutions specifies materials from CMYUK for Paddy Power parent company HQ in Dublin

Artworks Solutions specif…

May 26, 2022 Rate: 0.00

Steward Safety Supplies Ltd. pairs Drytac products for French’s Fish Shop van

Steward Safety Supplies L…

May 24, 2022 Rate: 0.00

Top-Tier technology, trust, and true partnership: the making of a successful collaboration for Inca and SMP Group

Top-Tier technology, trus…

May 18, 2022 Rate: 0.00

Your 1100 x 100 Banner Here