Josero Nails It with Mimaki UJF-3042MkII UV-LED flatbed printer for Glaize

November 30, 2022
Chris Mosedale and Gina Farran co-founders of Glaize Chris Mosedale and Gina Farran co-founders of Glaize

Gina Farran had built a successful career in the finance industry as an investment banker in London. As her demanding career progressed, finding time for simple personal pleasures, like getting to a salon for a manicure, became more of a challenge. In the age of subscription boxes, e-commerce, and personalisation, she felt as if the nail industry was in need of a shake-up – teaming up with co-founder Chris Mosedale, ‘technailogy’ business Glaize was born, and determined to reinvent manicures.

"We create made-to-measure nail gels using computer vision technology,” explains chief product officer and co-founder Chris Mosedale. “We have our own custom, plant-based material which is similar to nail gel. They are laser cut to a customer’s specifications, created from photos of their hands, and they will last as long as a manicure.”

It’s clear from Glaize’s branding that the nail industry disruptor is about convenience, fun, and colour, colour, colour. So how do they go about achieving an array of enviable shades? While still deep in research and development, Glaize has invested in a Mimaki UJF-3042MkII to help bring their designs to life. “UV curing is used for gel nails, and someone mentioned that UV printing is quite common in the signage industry,” explains Mosedale, “so we thought we would give it a shot! We looked at a couple of other options such as screen printing, but UV printing has the durability and ability to customise that we need.”

Bringing a UV machine in-house allows the Glaize team to trial and tweak as they go, something that is crucial for a business with a completely new model and a completely new type of material. Part of their plans to do things differently includes localisation of production, something rare in the nail industry. “It’s all mostly manufactured a million miles away and sold on,” explains Mosedale. Having brought on a chemist full-time, the UJF is seeing a lot of activity, as the business finds the balance between the fine gel and the amount of ink needed to achieve the necessary colours and artistic designs, as well as adjusting the adhesives to accommodate the printed products. “It's running every day right now,” says Mosedale.

How did the London-based nail industry start-up find Josero? Mosedale began his research and before long, through some referrals and recommendations, the relationship began. Once Josero understood Glaize’s unique needs, they recommended the UJF-3042 MkII as the solution. As a start-up, every penny counts – within a couple of weeks, Josero Business Development Manager Nigel Briggs had sourced a second user model that was within budget.

Nigel has been great since the beginning,” Mosedale says. “Even though our business may be a bit unusual compared to what they are used to, Josero have been very willing to sit down and walk us through the conversation. They’re interested and curious about what we do, and I think we need curious people at this point!”

Glaize is busy working with influencers to establish its presence in the market, and is it prepares for domination of the nail industry, more collaborations with the Josero team could be in the works, as Mosedale explains: “We would definitely work with Josero again, we're already looking at investing in another laser cutter, potentially a larger one.”

At Josero we love a challenge, and we love to see innovative businesses using the technology we offer in unique ways. Glaize are pushing the boundaries in their sector as well as testing the limits of what their Mimaki UJF-3042 MkII can do for them. It’s inspiring stuff, and we look forward to working with them in the future and keeping an eye on the impact they have on the nail industry!”

Josero Business Development Manager Nigel Briggs

For Mosedale, Josero’s end-to-end service, as well as the consultancy and support aspect of the business, are invaluable: “The ultimate point of working with somebody like Josero is they can help you all the way through. We needed a business that was willing to talk to us and work with us at the R&D stage, but also advise as we scale up on what our next steps might be in terms of the best print solutions for our needs.”

For further information on Josero, please visit www.josero.com.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 111
The Print Show 2023 Opens In... September 19, 2023 10:00 am 230
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 259
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 48
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 482

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

PressOn bolsters environmental credentials with eco-friendly vehicle wrapping in partnership with HP

PressOn bolsters environm…

Jan 10, 2023 Rate: 0.00

Ocean Outdoor beefs up Group structure to drive sector growth - Phil Hall appointed Ocean Outdoor UK CEO

Ocean Outdoor beefs up Gr…

Jan 10, 2023 Rate: 0.00

CMYUK takes delivery of the new Mimaki JFX600-2513 UV LED production flatbed printer at its showroom in Shrewsbury

CMYUK takes delivery of t…

Jan 09, 2023 Rate: 0.00

Esko to showcase how latest software makes it easier to digitize, automate and connect at C!Print Lyon

Esko to showcase how late…

Jan 09, 2023 Rate: 0.00

UK Feather Flags commits To Innotech Flag Hardware

UK Feather Flags commits …

Jan 09, 2023 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Features/Applications

Makroser Tekstil’s carpet production soars with a Mimaki TS300P-1800 sublimation transfer printer

Makroser Tekstil’s carpet…

Dec 20, 2022 Rate: 0.00

Phototex Self Adhesive Fabric on Display at the Imperial War Museum

Phototex Self Adhesive Fa…

Dec 19, 2022 Rate: 0.00

MacroArt's large scale graphics installation helps turn Soho's streets into a new reusable gallery

MacroArt's large scale gr…

Dec 07, 2022 Rate: 0.00

Mimaki 3D printed models star in ITV trailer for Emmerdale soap opera

Mimaki 3D printed models …

Dec 06, 2022 Rate: 0.00

Tate Liverpool looks to Contra Vision for its Turner Prize window graphics

Tate Liverpool looks to C…

Dec 01, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH