Chiquita’s branded Banana buses are back in London and they’re electric!

August 04, 2022

Chiquita is bringing back a summer favorite to the streets of London with its branded, banana yellow double decker buses. This year, the visual campaign puts a sustainable twist on a London icon, using electric buses to cut down CO2 emissions on key central transportation routes throughout the city from mid-July to mid-August.

This is the eighth consecutive year that Chiquita has participated in the London bus campaign, which now offers brands the opportunity to support a platform that’s taking action against climate change. For the first time, the campaign is using seven green and CO2 neutral electric buses to help reduce carbon emissions and air pollution. The buses run along central and high pollution transportation routes in an effort to maximize the ecological benefits of public transportation, while spotlighting superior taste and quality and encouraging the fun side of healthy living. The can’t-miss buses will sport Chiquita’s signature yellow and blue colors, while delivering the brand’s fun and playful tone that resonates with consumers.

“Chiquita is happy to once again brighten the streets of London as we move towards sustainable alternatives while continuing treasured traditions,” said Peter Stedman, Chiquita’s Director of Sustainability. “We were thrilled to support the electric change because Chiquita is committed to making a sustainable future for consumers in everything we do.”

John Cockle, Chiquita’s Sales and Market Director, UK and Ireland added, “Chiquita is devoted to sustainable practices across all brand initiatives, including its partnerships. When consumers think of Chiquita, we hope they think of not just a tasty banana, but of all the good that goes on behind our Blue Sticker. Our goal is to combine two icons - the London red double decker bus and Chiquita bananas to bring a bright pop of color to the city for yet another year.”

Chiquita has been an easily recognizable brand since 1944, when it introduced its world-famous Chiquita jingle. Today, Chiquita aims to educate and inform consumers of the nutritional benefits of Chiquita bananas and innovate sustainable practices through the Behind the Blue Sticker program. These efforts ensure that Chiquita is providing the highest quality banana while also supporting a sustainable future for its farming communities and consumers.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2024 Opens In... March 19, 2024 10:00 am 173
The Print Show 2024 Opens In... September 17, 2024 10:00 am 355
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 20
Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 152
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 243

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Drytac expands product portfolio with ReTac Clear PET film

Drytac expands product po…

Sep 27, 2023 Rate: 0.00

Ticket shop now open: drupa 2024 expects visitors from all over the world

Ticket shop now open: dru…

Sep 27, 2023 Rate: 0.00

Impression Ltd invests in a Mimaki UJV55-320 UV LED 3.2m roll-to-roll printer from CMYUK

Impression Ltd invests in…

Sep 26, 2023 Rate: 0.00

ArtSystems extends wide-format print reach with FESPA UK Association membership

ArtSystems extends wide-f…

Sep 26, 2023 Rate: 0.00

SOS install a Xenons X-180 hybrid printer and Almeida cutter at PDS, Plymouth

SOS install a Xenons X-18…

Sep 26, 2023 Rate: 0.00

Featured News

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Ostensible museum pieces

Ostensible museum pieces

Aug 29, 2023 Rate: 0.00

Roland DG enters the digitally printed wallpaper market with acquisition of UAB Dimense print (Lithuania) shares

Roland DG enters the digi…

Aug 01, 2023 Rate: 0.00

Ocean Outdoor brings SPACE INVADERS world playground to Europe

Ocean Outdoor brings SPAC…

Jul 19, 2023 Rate: 0.00

Consider liquid lamination for your substrates

Consider liquid laminatio…

Jul 17, 2023 Rate: 0.00


Roland DG showcased ‘50 Shades of Ginger’ colour index at Redhead Days Festival in Tilburg, Netherlands

Roland DG showcased ‘50 S…

Sep 01, 2023 Rate: 0.00

Signwaves sees demand rise for outdoor signs as Britain embraces alfresco dining

Signwaves sees demand ris…

Aug 30, 2023 Rate: 0.00

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Minuteman Press Nashville uses HP Latex 360 printer to complete iconic building wrap

Minuteman Press Nashville…

Aug 17, 2023 Rate: 0.00

Kavalan and Print Station hit the right note for vegan eatery design

Kavalan and Print Station…

Aug 16, 2023 Rate: 0.00

Your 1100 x 100 Banner Here