Chiquita’s branded Banana buses are back in London and they’re electric!

August 04, 2022

Chiquita is bringing back a summer favorite to the streets of London with its branded, banana yellow double decker buses. This year, the visual campaign puts a sustainable twist on a London icon, using electric buses to cut down CO2 emissions on key central transportation routes throughout the city from mid-July to mid-August.

This is the eighth consecutive year that Chiquita has participated in the London bus campaign, which now offers brands the opportunity to support a platform that’s taking action against climate change. For the first time, the campaign is using seven green and CO2 neutral electric buses to help reduce carbon emissions and air pollution. The buses run along central and high pollution transportation routes in an effort to maximize the ecological benefits of public transportation, while spotlighting superior taste and quality and encouraging the fun side of healthy living. The can’t-miss buses will sport Chiquita’s signature yellow and blue colors, while delivering the brand’s fun and playful tone that resonates with consumers.

“Chiquita is happy to once again brighten the streets of London as we move towards sustainable alternatives while continuing treasured traditions,” said Peter Stedman, Chiquita’s Director of Sustainability. “We were thrilled to support the electric change because Chiquita is committed to making a sustainable future for consumers in everything we do.”

John Cockle, Chiquita’s Sales and Market Director, UK and Ireland added, “Chiquita is devoted to sustainable practices across all brand initiatives, including its partnerships. When consumers think of Chiquita, we hope they think of not just a tasty banana, but of all the good that goes on behind our Blue Sticker. Our goal is to combine two icons - the London red double decker bus and Chiquita bananas to bring a bright pop of color to the city for yet another year.”

Chiquita has been an easily recognizable brand since 1944, when it introduced its world-famous Chiquita jingle. Today, Chiquita aims to educate and inform consumers of the nutritional benefits of Chiquita bananas and innovate sustainable practices through the Behind the Blue Sticker program. These efforts ensure that Chiquita is providing the highest quality banana while also supporting a sustainable future for its farming communities and consumers.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 51
The Print Show 2023 Opens In... September 19, 2023 10:00 am 171
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 200
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 422

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

FESPA Global Print Expo 2023 set to welcome strong line-up of 490 international exhibitors

FESPA Global Print Expo 2…

Mar 20, 2023 Rate: 0.00

Roland DG launches new high-value brand of inkjet printers

Roland DG launches new hi…

Mar 20, 2023 Rate: 0.00

ICScolor expands supported displays for Remote Director

ICScolor expands supporte…

Mar 20, 2023 Rate: 0.00

Fujifilm releases Uvijet HZ thermoforming ink for its Acuity Prime series of flatbed presses

Fujifilm releases Uvijet …

Mar 17, 2023 Rate: 0.00

Epson now shipping high-speed SureColor P-Series and T-Series wide-format production printing solutions

Epson now shipping high-s…

Mar 15, 2023 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Features/Applications

Reaching new printing heights with the Roland IU-1000F UV-LED flatbed printer

Reaching new printing hei…

Feb 27, 2023 Rate: 0.00

Makroser Tekstil’s carpet production soars with a Mimaki TS300P-1800 sublimation transfer printer

Makroser Tekstil’s carpet…

Dec 20, 2022 Rate: 0.00

Phototex Self Adhesive Fabric on Display at the Imperial War Museum

Phototex Self Adhesive Fa…

Dec 19, 2022 Rate: 0.00

MacroArt's large scale graphics installation helps turn Soho's streets into a new reusable gallery

MacroArt's large scale gr…

Dec 07, 2022 Rate: 0.00

Mimaki 3D printed models star in ITV trailer for Emmerdale soap opera

Mimaki 3D printed models …

Dec 06, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH