Embrace Building Wraps has new development accommodation covered

July 14, 2021

The Embrace team have completed the installation of a printed cabin wrap at 20-22 Ropemaker Street in Moorgate London. Construction is underway at the location of 22 Ropemaker, a new 450,000 ft2 development including commercial office space, retail and external terraces over 25 storeys.

22 Ropemaker in London is a new 25 storey commercial property worth £240 million is under construction at 20 and 22 Ropemaker Street. The development is located near Moorgate tube station, just north of the new Crossrail entrance in the City of London.

The existing buildings at the location have been demolished in readiness for the construction of the mixed-use commercial scheme by Skanska which will feature almost 420,000 square feet of office space across 22 floors, five accessible roof terraces, and double-height entrance, lobby and 12,000 square feet of retail space.

This is the largest ever scheme in the London Borough of Islington and will also become the new global HQ for law firm Linklaters, relocating after 30 years. Embrace was asked to provide to end-to-end project management, print and installation for a giant printed wrap to the top two rows of temporary cabins used for accommodation at the development. The wrap transforms the streetscape and promotes the development and future office space availability.

The project to wrap the on-site accommodation cabins was fully managed by Embrace, covering off structural calculations for the wrap and frame, traffic management and MEWPs (mobile elevated work platforms) on site over two consecutive weekends.

To achieve the brief of covering the top two tiers of the cabins, Embrace’s experts planned and installed an offset frame, co-ordinated the creative design of the wrap and printed the giant 29m wide and 6m high wrap.

Our role can be a bit like herding cats on a project of this nature as we are dealing directly with a long chain of interested parties. We liaised with the client and creative agency for the messaging and brand vision, then worked closely with the main contractor for all the onsite activity, interfacing with the cabin supplier. Their temporary works engineers and our engineers worked closely to ensure structural calculations work in harmony. We engaged directly with the local council on road closures and traffic management plans, and we also managed all MEWP suppliers.”

Greg Forster, Managing Director at Embrace Building Wraps

Installation took place over two consecutive weekends – on the first Embrace installed the supporting offset frame and on the next they returned to secure the printed wrap in place. The contemporary minimalist artwork is on brand and features messaging advertising availability, key stakeholders and contacts, whilst also detailing the future property as the new global HQ for Linklaters.

“The development, completing in 2023, promises ‘timeless quality, quality time’ – fitting as our quality cabin wraps were delivered on time (and to budget),” says Greg. He concludes, “The good news is that we are expert cat herders with a dedicated and experienced operations team that take all of this in their stride, making the whole process smooth and simple for our client. The new printed cabin wrap takes visual ownership of the area and was installed exactly when we said it would be!”

For further information on Embrace Building Wraps, please visit embracebuildingwraps.co.uk.

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