The cost of self-adhesive vinyl (SAV) materials has reduced over recent years making it an increasingly popular option for commercial vehicle fleets, but wraps that are poorly designed or badly fitted can have a negative impact on a brand’s reputation.
Built on more than 17 years’ experience in the industry, RGVA’s Your Vehicle Graphics: 12 Tough Questions You Need To Ask is an indispensable guide for business owners that explains how to avoid poor quality results.
RGVA has wrapped vehicles of every shape and size and worked with household names including Toolstation, HomeServe and Domino’s, and is keen to raise standards across the vehicle graphics industry.
Kieran McCabe, Managing Director at RGVA, says: “An eye-catching livery can be a fantastic way of marketing a business on the move, but if the graphics don’t look good or haven’t been applied properly it is going to be assumed that the company cuts corners.
“We hate to see poor decisions being made about design, materials, printing and the application of vehicle graphics; they can significantly cost a business, both financially and in terms of a damaged reputation. We hope by sharing our expertise, more businesses will understand how to get vehicle wrapping right.”
Your Vehicle Graphics: 12 Tough Questions You Need To Ask gives a comprehensive overview of the necessary skills, equipment and experience required to complete a professional job, underlining the importance of the fitting environment and application process, as well as the value in making the right material choice – all considerations that can be overlooked in favour of a low price.
McCabe adds: “Companies offering vehicle graphics services are now a dime a dozen, so it’s difficult to know who you can trust. We’ve worked hard to build our reputation, and as a 3M Select Gold Partner with 17 years in the industry, we think ours is an opinion you can trust.”
To receive a free copy of Your Vehicle Graphics: 12 Tough Questions You Need To Ask please visit www.rgva.co.uk/12-tough-questions. Alternatively, call 01622 673 797.