Richard Childress Racing shows off new wraps for 2022 NASCAR season produced on Roland DG TrueVIS Series

May 27, 2022

The Richard Childress Racing (RCR) team has developed new-for-2022 wrap designs for its NASCAR Sprint Cup and Xfinity Series race cars – all printed by skilled RCR Graphics Center wrap technicians on the facility’s new Roland DG TrueVIS Series wide-format printer/cutters. The Graphics Center, located on RCR’s expansive campus in Welcome, North Carolina, has a staff of 10 and uses Roland DG inkjets exclusively to create wraps and graphics for its race cars as well as for the team’s various support vehicles.

RCR designs new race car wraps for its sponsors each season. In addition to its existing sponsors – Bass Pro Shops, Dow, GetBio, Breztri, Huk, Alsco, Cheddars, BetMGM, and Lenovo – RCR has added several new sponsors for 2022, including True Velocity, 3CHI, Whelen Engineering, Bennett, United Rentals, and Global Industrial, all of which required completely new wraps.

“Designing, printing, and installing high quality wraps for all of our race cars and support vehicles is extremely important to our team and our sponsors,” said RCR Graphics Center Manager Nick Woodward. “With millions of racing fans watching our cars intently at racetracks throughout the country and on TV, everything needs to be perfect. The vivid color, exceptional detail, and outstanding productivity we get from our TrueVIS inkjets allows us to produce wraps that exceed the expectations of our sponsors, year after year.”

The RCR Graphics Center relies on two TrueVIS VG2-640 printer/cutters and a TrueVIS VF2-640 printer to output new wraps for the team’s race cars prior to every race. According to Woodward, the unsurpassed color accuracy and production capabilities of these advanced devices are essential to creating eye-catching wraps for all of RCR’s cars under a very tight time schedule. “Our TrueVIS machines and the specially formulated TR2 inks they use, including new Orange ink, enable us to hit our sponsors’ exact corporate colors,” Woodward noted. “The expanded gamut allows us to match any color we need to achieve for partners’ wrap schemes, and the vibrancy and precision of the graphics are nothing short of amazing.”

Woodward points out that, in addition to this year’s new sponsors, the team has also added a new driver – Austin Hill. “We designed and produced a stunning wrap design for Hill’s No. 21 Chevy, and both the driver and the wrap made their debut at the February Xfinity Series season opener at Daytona – a race that Austin won in his first start with RCR,” said Woodward. “We were extremely proud of both Austin’s performance and the No. 21 car’s new Bennett wrap printed on a TrueVIS.”

To learn more about RCR Graphics Center Powered by Roland, please visit www.rcr-graphics.com.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am
The Print Show 2023 Opens In... September 19, 2023 10:00 am 114
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 143
Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 275
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 366

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Gibson 3200 hybrid flatbed/roll-to-roll printer installation at Urban Print and Design in Southend

Gibson 3200 hybrid flatbe…

May 22, 2023 Rate: 0.00

Soyang Open House event demonstrates award-winning capabilities of Fujifilm’s 5m Acuity Ultra R2 roll-fed printer

Soyang Open House event d…

May 22, 2023 Rate: 0.00

Fiery at FESPA Global Print Expo: See the difference for large format and specialty printing

Fiery at FESPA Global Pri…

May 22, 2023 Rate: 0.00

Visitors set to gain new perspectives at FESPA Global Print Expo 2023 and Personalisation Experience

Visitors set to gain new …

May 19, 2023 Rate: 0.00

Kernow Coatings launch 8 new products for wide format printers: signage, display & interior decoration

Kernow Coatings launch 8 …

May 19, 2023 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Features/Applications

UFabrik used for Super Mario Bros promo wall and ceiling graphics

UFabrik used for Super Ma…

Apr 20, 2023 Rate: 0.00

Edinburgh designer brings unique look to John Mark wallpaper with HP Latex 2700W printer

Edinburgh designer brings…

Apr 11, 2023 Rate: 0.00

Print Station chooses environmental materials from CMYUK for vegan child-friendly restaurant in Royal Windsor

Print Station chooses env…

Mar 22, 2023 Rate: 0.00

Reaching new printing heights with the Roland IU-1000F UV-LED flatbed printer

Reaching new printing hei…

Feb 27, 2023 Rate: 0.00

Makroser Tekstil’s carpet production soars with a Mimaki TS300P-1800 sublimation transfer printer

Makroser Tekstil’s carpet…

Dec 20, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH