Safety should be at the forefront of everyone’s minds when creating a public space, with the choice of building materials, exit routes, sprinklers and alarms top priorities. But the safety of graphic materials should also be considered when planning campaigns in public buildings including hospitals, schools, transport hubs and retail environments.
Many of us use our phones while out shopping: researching products, comparing prices, downloading coupons, taking photos of items to think about later, looking at a shopping list or simply checking the time. So, with so many shoppers looking down at their phones, retailers need to find new ways to grab their attention.
The latest crazy project from artist couple Les Nivaux offers a chance to walk across the famous London Abbey Road pedestrian crossing (made famous by the Beatles) - in the heart of a church.
Walking around with our eyes glued to a smartphone is now a widespread habit, so much so that in America the `tech walk' even has a name: the `zombie walk'. Today, more than ever before, pavements are a medium that should be seriously considered when implementing a multichannel strategy. However, this channel has more particular characteristics in respect to walls and ceilings, because it is constantly being walked on and therefore less durable.
New revenue streams are emerging for print shops investing in devices that can do more for less says Pamela Ghosal, General Manager, Marketing Communications EMEA, OKI Europe Ltd.