The topic of latex inkjet printing can be a funny old thing at times. There are many who love their latex printers but there are also those who don’t. Let’s face it, most people who have invested in a latex printer probably made the decision to do so based on environmental concerns (my customers will love me more for having a latex printer over a solvent printer etc.) and they fell for much of the hype that HP fed the market.
Resource Digital Graphics is not your standard wide format print company. Founded by brothers Darren and Lance Britnell in 2011, and backed up by a small team of professionals with extensive print industry experience, the company today is ideally suited to producing some of the most demanding and complex print jobs for its long list of customers.
In many a history book we have read the lines ‘The King is Dead, Long Live the King’ – the old king dies and the new king is welcomed and becomes the greatest king. The history and evolution of printing technology and processes could be compared with this premise. In the Solvent printing business this has been happening. The older ink technologies which were smelly and poor quality but seen as wonderful during their time are being replaced with a new generation of inks which are bright, odourless and long lasting. The question is…‘Is Solvent the correct technology for the sign making industry at this moment in time?’
According to HP you are looking at the next chapter of the HP Latex industrial revolution. The company’s latest printer - launched at FESPA 2015 - is designed for high-volume, dedicated application production, delivering what HP says are new levels of productivity and operational efficiency for sign and display print providers.