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Valentine's Day is all about showing loved ones you care with thoughtful gifts and, thanks to easy-to-use digital printing, you can add an extra element with personalisation.

An interactive event will take place on London's Southbank this February, giving brands, creatives and marketing agencies the opportunity to explore the latest on-demand product personalisation technology.

The growth in consumer demand for customised sports equipment and apparel is a key industry trend which presents exciting commercial opportunities for manufacturers, suppliers and retailers alike. To capitalise on this fast-growing demand, Roland DG is exhibiting at ISPO Munich, the leading global trade fair for the sporting goods industry, with in excess of 2,700 exhibitors and 80,000 expected visitors.

Sporting equipment supplier, Mr. Cricket has brought lucrative personalisation services in-house following investment in Roland DG printer/cutter technology, saving more than £10,000 every year. A TrueVIS SG-300 printer/cutter was installed in late 2016 and has streamlined the company's business processes, boosted profit margins, and delivered greater control over the quality and delivery of personalised apparel and equipment.

HP today announced a historic deal with Shutterfly, the world’s leading online retailer and manufacturer of high-quality personalized products and services, adding a second phase of HP Indigo 12000 Digital Presses and naming HP as its preferred digital press provider for its core business. The announcement comes just a year after Shutterfly acquired a first phase of HP Indigo 12000 Digital Presses, making the combined order the largest deal by far for HP Indigo.

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